News
 7
Insider Marketing Magic Secrets Revealed
By Bob Martel
We all hate the hype, but a good headline does get
attention, doesn’t it? We all want to believe in the
promise of the copy we read, and we can’t resist the
curiosity factor, can we? (I hope I deliver with
this article!) Direct marketers know all too well
that the goods need to deliver on the promise,
especially if we hope to develop the coveted back
end revenue stream, where the real profits are
enjoyed. Assuming you are marketing excellent
products and services, a little marketing magic will
ensure stellar results.
Direct marketing prestidigitators unite! True
marketing magic is a skill that only a small group
have mastered. You have to go beyond the formulaic
recipes for a good campaign and really get into the
head and heart of your prospect. Here are some
“insider secrets” that are really just fundamentally
sound ideas that every direct marketer should adopt
and perfect.
It takes more than an occasional “abra cadabra”
uttered over your campaign to achieve marketing
magic and a profitable response. It’s all about
ethical persuasion and moving your best prospects to
take action to acquire the benefits they will enjoy
by owning your product or service. Make sense? Try
these ideas on for size:
1. Learn how to apply the basic principles of
neuron-linguistic programming (NLP) to your appeal.
Marketing happens in the mind of your prospect.
2. Develop a transformational vocabulary to take
down the barriers, get attention and create
receptivity to your message.
3. Because it’s so important, introduce
auto-suggestions to engage and influence your
prospect to take self-beneficial action
4. Tug on their heart strings by understanding the
core desires that drive human emotion and behavior,
and their purchase decision will follow.
5. Develop a strong hypnotic marketing proposition
to differentiate your offering. The art and science
of ethically creating want and desire for your
services by understanding human emotions,
motivations, and deep personal desires.
6. Study the psychology of marketing and learn how
to apply the proven powerful concepts that are aimed
at you every day!
7. Concentrate on how owning the benefits your
product delivers improves the life of the prospect,
and what the prospect will give up or lose by not
deciding to act on your offer.
Help your prospect get what they want and you will,
in turn, enjoy what you seek from the transaction,
whatever that may be! Genuine marketing magic when
you properly apply the techniques that attract your
prospects to act – in their best interests. Now,
when I count ‘1-2-3’ you will awaken and reach for
that magic wand!
Bob Martel is a
marketing consultant and direct response copywriter.
He can be reached at (508)481-8383 or
bob@jmbmarketing.com.
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
