News
 Catering
to Those Savvy Seniors
Seniors are savvy consumers, and they are just like
every other human being. They care about three
things: Me, Myself and I. This mature market of
people over the age of 50 is the fastest-growing
group of potential customers in the world, with
incredible buying power.
Marketing to seniors makes good business sense. And
who would know better than Seniormag.com, who state:
“If your business offers products or services that
are of interest to seniors, at least 70% of your
customers should be over 50 years old. If not, you
are losing some of the best paying and loyal
customers there are.”
Why? Seniors control 70% of the disposable income in
the United States. It's simple math. One-third of
the nation controls two-thirds of the spending
capital. Put more simply... Seniors Buy More!
Seniors usually need and want the same things as any
younger group, just in different quantities and with
different priorities. The most important difference
is the message and the venue. They are smarter and
do their research better than most other potential
clients.
According to Craig Huey (Creative Direct Marketing
Group, Inc), “Seniors prefer to be regarded as
individuals, direct mar¬keting, by its very nature
individual¬ized, has an automatic advantage over
other types of marketing.”
Seniors are more careful about who they do business
with, and they want to know more about you before
doing business with you. If you give them the
information that they are looking for and offer them
more information than they expect and much more than
your competition, you are at least going to get an
opportunity.
Seniors understand the value of money not spent. If
you offer deals to seniors, let them know and they
will be all over your business. Don't hide great
deals. If you don't offer special senior discounts,
consider whether you should and whether it will
bring you additional business that would have
otherwise gone to your competition.
Why Target Seniors?
(US Census data)
Nearly 28% of all seniors are Internet enabled. Of Seniors who are in the
top 30% income bracket, nearly 80% are Internet
enabled.
Seniors (50+) are the fastest growing market today,
now comprising 37% of the U.S. adult population and
rising to 45% by 2015.
Seniors control over 70% of all disposable income
with $1.6 trillion in spending power with more than
$1 trillion of that spend on goods and services.
Seniors spend over $7 billion online.
Seniors have a cumulative household value of $19
trillion.
Seniors purchase more than 40% of all new cars and
over 80% of the luxury new cars.
Seniors account for more than 80% of leisure travel.
Seniors purchase 74% of all prescriptions.
Seniors spend more time online than teenagers.
Sources:
www.Seniormag.com, Craig Huey (CDMG Inc).
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Melissa Data
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