News
 Effective
SEO Design Tips to Impress Visitors and Search
Engines
If your visitors like your Web site, there is a very
good likelihood that the search engines will, too.
With this in mind, here are the first 5 tips from
Barry Fenning, owner of (www.betteririshwebsites.com)
that focus on how to develop your site with your
visitors in mind, and also effectively conduct
search engine optimization.
1. Pick appropriate keyword phrases
This is the single most important thing to do when
it comes to optimizing your site for search engines.
The words and phrases that your potential customers
type into the major search engines are the keywords
your site should be using within the specific areas
of your Web page (see points 3 and 4, below). Useful
keyword research tools are available on the Web,
including Wordtracker and Keyword Discovery (both
offer trial versions).
However, if you want to find out accurate figures of
how many people are searching for your targeted
keywords per week/month/year, run a Google AdWords
and/or Yahoo/Overture campaign and you will get
extremely accurate figures of search engine traffic
while (hopefully) generating income that will pay
for your research.
2. Optimize every page on your site
Optimizing each Web page is overlooked by so many
sites. It can be the difference between competing
for a highly competitive keyword phrase such as
"Irish Hotels" on your home page, and competing for
a much less competitive keyword phrase such as
"Hotels in County Galway" on another relevant
landing page.
3. Optimize your page titles
All of the major search engines have hundreds of
different algorithms that compute where your Web
page should be listed for different keyword
searches. Putting your keywords within the title
description tag of your pages is one of the most
important SEO techniques and will help your site
climb through the rankings. It will also allow your
visitors to remember exactly what your page is all
about when they save it to their "favorites."
4. Optimize your page content
It is sometimes very difficult to write content for
your Web site. Not only do you need to put the
information you want the visitor to see in front of
them in an easy-to-read style, you also have to keep
in mind the keywords that your page is targeting so
that you can rank better within search engines.
One of the best pieces of advice I have come across
is to write for your visitors and include the
keywords as much as makes sense. Read what you have
written out loud to yourself and a few others. If it
sounds silly or stilted... lather, rinse, and
repeat.
5. Create an inbound linking strategy
Submitting your site to Web site and article
directories is a very beneficial way to drive
targeted traffic to your site.
Links within these sites bring visitors to your Web
site, and search engine "spiders" are easily able
find your site and index your pages within their
results. If your site doesn't have a link pointing
to it on the World Wide Web, the search engines will
never find it and you will never see any traffic
from Google or the other big ones.
- As published
in Marketingprofessionals.com
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
Facebook
Twitter
