By Popular Demand – Humor in Direct Marketing
By Bob Martel
Last month’s article on humor in direct marketing created a bit of a stir among Marketing Advisor readers. It seems that people want to see an actual example of personalized humor in action, so I have set up a customizable example, with the collaboration of Stu Heinecke, the author of Drawing Attention. The above is an example of a personalized cartoon with my name, for illustration.
Tasteful humor opens emails, improves click through rates and opens doors. If you are looking for an innovative way to improve your marketing results then take a bold step and make someone smile. They will remember you when you follow up.
You should go here now to create your own personalized humor example to better imagine
how it would be used in your own email marketing campaign. And, if you missed it, you can go here to read the original Marketing Advisor article.