News
Email
VS the Person-To-Person Conversation
Email has a lot of advantages. You can reach people
without having to find them first. You don't have to
bother with initial pleasantries, and everyone knows
that your brief message doesn't have to be nice. It
just has to be factual.
But email has taken over business communication in
ways that would be better handled by face-to-face
contact. Telephone contact works almost as well. How
many times have you changed the tenor of what you
will say next because of the reaction to your last
statement?
Would a problem with a customer be handled more
quickly if the customer's response was immediate?
The nuance of the spoken voice includes information
you would miss with electronic communication.
One major organization has initiated "no-email
Fridays" and encourages people to pick up the phone
for a conversation on any day of the week or to see
others in person.
The company says that within a few months' time,
they experienced better problem-solving, better
teamwork, and happier customers.
According to New York University's Stern School of
Business, as few as half of recipients get the tone
or intent of an email. And most people "vastly
overestimate" their ability to relay and comprehend
messages accurately. At Syracuse University, they
say misinterpretation is highest when the email
comes from a boss.
|
|
|
Melissa Data
|
 |

| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |

|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |

Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |

Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |

Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|