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 #1
Secret to Increasing Your Database from Your Website
A direct marketing website can have a variety of
purposes. Most marketing sales websites will have an
objective of collecting email addresses in their
database for future marketing campaigns. Here are 6
tactics from Craig Huey to help you increase your
database from your website.
Here are 6 tactics that I recommend:
1. On the upper-right-hand corner of your home page,
provide an easily identifiable section to collect
your prospects' email addresses.
2. Give prospects a reason that it's in their best
interest to provide you with their email address.
There are several ways of doing this, such as
offering them a free ezine or hardcopy newsletter, a
special report, a special discount or a special
insider update. You need to offer something that
makes them want to give you their email address,
otherwise they simply won’t.
3. Use the same email-collecting strategy on every
other page, again placing it in the upper-right-hand
corner.
4. Use the email collection concept on the
right-hand sidebar.
5. You might also consider using an Order Form in
Navigation (OFIN). This is what I have been using
for clients instead of pop-ups. They are not blocked
by pop-up blockers and they are typically placed
around the navigation.
6. Also, you can create an Order Form in Editorial (OFIE),
which is also designed to pop-up, but in fact has
the same benefits as the OFIN
Craig Huey is
president of a direct response advertising agency,
Creative Direct Marketing Group, Inc and InfoMat.
310-212-5727 (craig@cdmginc.com).
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Melissa Data
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