News
 Blogs
– The New Marketing Strategy
Weblogs, more typically referred to as “blogs”,
first became popular in the late 1990’s as a list of
links set up and supported by a cluster of tech
savvy individuals. Gradually it has become
mainstream, evolving into a mass of online journal
and diary entries, political and religious
perspectives, anecdotes or personal struggles. As
its popularity has soared, the corporate world has
jumped at the opportunity to make use of this new
marketing tool.
Recently, major conglomerates have been using them
as a marketing device to gain feedback from
customers, discuss news or promote the latest
softwares. The business world's posting pioneers say
blogging helps them network, boost sales, and even
lobby - at a fraction of the cost of traditional
media. Many industries are now hiring full time
employees to maintain the company weblogs.
Selective blogs, featuring content that offer
insight and analysis are the subject matters readers
want to make use of. According to EMarketer, the
number one reason people read blogs is, “To get news
and information I can’t find elsewhere.” Others like
blogs because they’re easy to navigate and usually
provide daily updates of information. It’s an
innovative way to get news quickly and easily.
If you want to implement blogs as a new marketing
strategy for your business or company, here are a
few tips:
• Subject or Header: Just like the subject in a memo
or email, this is your blog's title.
• Content or Body: The meat of your blog, this is
where it all happens. The text is typed or pasted
into the body.
• Comments: The comment feature allows others to
take part in a discussion regarding the contents of
your blog. When visitors add their own two cents
regarding the subject matter, a lively discussion
can ensue. Many bloggers and blog readers appreciate
the sense of community blogs offer, thanks to the
comment feature.
• Time and Date Stamp: Because blogs are arranged in
chronological order, it's important for visitors to
note the time and date of each post. If a blogger is
writing about a particular topic, knowing when each
post was written will help the reader to stay
current.
To those resistant to implementing blogs through
their websites, keep this in mind: Blogs are used as
an additional marketing strategy to improve business
communication and collaboration. The intention is to
improve, expand and progress to a more successful
way of doing business.
---Sources:
Deborah Ng (weblogs.about.com), Sally Falkow (ezinearticles.com)
and Ithaca College (techrepublic.com).
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Melissa Data
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