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 5 Considerations Every Marketer Should Employ
   By Charles Giordano

The following five considerations can assist marketers in understanding how to work with privacy colleagues to increase customersí trust and loyalty. Go through the following questions and see how well your company abides by them. Is there room for improvement?

1. Do you know your customersí stance on privacy? Do you incorporate this understanding of your customersí privacy preferences into your marketing campaigns to enhance their receptiveness to your messages?

2. Almost 1/3 of Americans are considered privacy-sensitive. Have you implemented steps to assure these consumers that reasonable safeguards are in place to secure their information? By doing so, this group is willing to share more about themselves.

3. Do you work with your privacy and IT functions to inventory personal information collected, stored and outsourced to third-party vendors? Do you make sure appropriate measures are taken to protect data at every stage of its use?

4. Are employees who have direct contact with customers trained in the companyís privacy commitments and practices? Can they respond to any question about the collecting, sharing and outsourcing of their customerís personal information?

5. Do you collect too much personal information from a customer at one time? You will be able to collect more information for creating targeted marketing messages after taking the time to establish a trustful relationship.

---Source Charles Giordano (charles.giordano@bell.ca)
 
Melissa Data


 
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