News
 The
10 Natural Marketing Advantages of Small Business
By, John Jantsch
Large organizations are beginning to wrestle with
the reality that their markets want something more
personal, more honest and real, from the companies
they buy products and services from. It's obvious
that small businesses possess natural advantages in
this arena, so the rush is on to think small.
Having a brain freeze? Don’t stress. John Jantsch
has a top ten list to guide you.
Acting like a small business, it seems, is the
latest killer innovation. When it comes to
marketing, small businesses possess natural
advantages over their much larger competitors.
So, the question is, are you leveraging your natural
advantages?
Here's a look at the list.
1. Focus - In order to survive, most small
businesses must adopt a narrow market focus. In
doing so, they can develop a premium reputation for
serving that narrow market.
2. Reach - Small business owners are so close to
their markets they can experience what their market
experiences. They can deliver CEO level experience
to any size client who can connect with a client
better than a 25 year veteran and author of two
books on the industry or two twenty something whiz
kids from McKenzie?
3. Nurture - Small businesses can grow with customer
needs. Often, they can create products and services
that address highly personalized requests at a
moments notice.
4. Surprise - The best small businesses understand
the value of surprising their clients from time to
time. A simple interrupt in the system can become a
system for a small business.
5. Transform - Small businesses can obtain new data
from a market, or even a client or two, and
dramatically change their business model to align
with a new opportunity.
6. Partner - Smart small businesses create networks
of strategic partners and address the needs of their
clients with the best and brightest every time.
7. Automate - The proper use of technology allows
small businesses to put up big shop follow-up,
service and prospecting without the overhead. Plus,
they can outsource the boring work.
8. Educate - Lacking big ad budget, small businesses
must educate their prospects before they can make
any ground selling them. This trust building process
makes selling unnecessary and delivers the ideal
client relationships.
9. Meaning - Small business is personal. Markets are
hungry for businesses that allow them to connect to
something beyond the products and services. Small
businesses can deliver a story that has meaning.
10. Play - Why does someone start a business anyway
- To get more life, to develop a passion, to get
free? It doesn't really matter that freedom comes
with an 80-hour work week. Passion and purpose are
sexy and contagious.
Remember: Think Big, Act Small!
---Source: John
Jantsch is a veteran marketing coach, award winning
blogger and author of Duct Tape Marketing: The
World's Most Practical Small Business Marketing
Guide published by Thomas Nelson. He is the creator
of the Duct Tape Marketing small business marketing
system. You can find more information by visiting
http://www.ducttapemarketing.com
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