News
 Marketing
Newsflash: “Help” is no Help in E-mail Subject Lines
How many of us have sent off an urgent email, only
to get no response? According to the e-mail
marketing firm MailChimp, your subject headings may
be the culprit. DM News Associate Editor, Dianna
Dilworth, reveals the top three words to eliminate
from your subject lines—pronto!
E-mail marketing firm MailChimp has found that the
words “help,” “percent off,” and “reminder,” are far
from ideal for use in e-mail subject lines.
A study conducted by Atlanta-based MailChimp looked
at 200 million e-mails sent by the firm’s clients,
and found that wording is key to getting consumers
to open their e-mail.
The study’s report noted that most consumers do not
respond to the word “help,” because the word is
often used in Nigerian spam messages that consumers
are used to receiving.
In addition, e-mails with the term “percentage off”
are not opened very often. Even if a mailer is
sending an offer, consumers do not respond well to
this kind of sales-centric language.
The report also pointed out that the word “reminder”
in the subject line is a word that consumers do not
respond to. Instead, the report found that e-mails
using words that describe the actual content tended
to be opened more often than those that do not.
---Source:
Reprinted from DM News October 8, 2007 issue (www.dmnews.com).
Reach Dianna Dilworth at dianna.dilworth@dmnews.com.
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