Not Ready to Blog? Leave a Comment

Maybe you don't have time to start your own blog. Or you find the concept of regular updates slightly intimidating. But you want to create an online presence for your company. TJ McCue says it isn't an all-or-nothing proposition. You can ease into the blogosphere by joining conversations at established blogs in five easy steps.

1. Pick a few keywords or terms related to your area of expertise. Then visit a Web site like Nichebot to see which similar words pop up most often in online searches.

2. Use the results at Google Blog Search or Technorati to create a list of relevant and popular blogs.

3. Read the blogs you like, and begin commenting when you have something to add to the conversation.

4. Set up search alerts using a tool like Google Alerts so you know when new posts appear at your favorite blogs. You can decide how often you want to be notified, so you don't have to worry about being bombarded with alerts.

5. Keep track of your various comments and how others respond by tracking them with Co-Comment.

Be sure to leave a link to your online profile. It's a great way to bolster your credibility.

Writes McCue: "The ultimate value of commenting is that you establish a network of bloggers who know you--a collection of people and places where you add value and participate. If, and when, you decide to blog, you will have instant street credibility and active readers."

Blogging is a great way to personally connect with consumers. Have an email address you want to add to your database or mailing list? Add emails to your customer file with our Consumer Email Append.

Request your free quote here!

---Source: Reprinted from MarketingProfs “Get to the Point” September 24, 2007 newsletter (








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