News
 Not
Ready to Blog? Leave a Comment
Maybe you don't have time to start your own blog. Or
you find the concept of regular updates slightly
intimidating. But you want to create an online
presence for your company. TJ McCue says it isn't an
all-or-nothing proposition. You can ease into the
blogosphere by joining conversations at established
blogs in five easy steps.
1. Pick a few keywords or terms related to your
area of expertise. Then visit a Web site like
Nichebot to see which similar words pop up most
often in online searches.
2. Use the results at Google Blog Search or
Technorati to create a list of relevant and popular
blogs.
3. Read the blogs you like, and begin
commenting when you have something to add to the
conversation.
4. Set up search alerts using a tool like
Google Alerts so you know when new posts appear at
your favorite blogs. You can decide how often you
want to be notified, so you don't have to worry
about being bombarded with alerts.
5. Keep track of your various comments and
how others respond by tracking them with Co-Comment.
Be sure to leave a link to your online profile. It's
a great way to bolster your credibility.
Writes McCue: "The ultimate value of commenting is
that you establish a network of bloggers who know
you--a collection of people and places where you add
value and participate. If, and when, you decide to
blog, you will have instant street credibility and
active readers."
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Blogging is a
great way to personally connect
with consumers. Have an email
address you want to add to your
database or mailing list? Add
emails to your customer file
with our Consumer Email Append.
Request your free quote here!
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---Source:
Reprinted from MarketingProfs “Get to the Point”
September 24, 2007 newsletter (www.MarketingProfs@marketingprofs.com).
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Melissa Data
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