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 Favorite Author’s Corner

Bob Martel is the principal consultant at JMB Marketing Group, in Sterling, MA. JMB Marketing works with business owners and principals to help them take their business where they want it to go, ultimately to help them generate all of the business they can handle. He may be contacted at (508) 481-8383, or through his web site, www.jmbmarketing.com, where you can sign up to receive his Marketing with Ease newsletter.

Email him at bobmartel@jmbmarketing.com with your comments about this article and he’ll send you his new report: 27 Reasons to Write a Letter to Your Current Customers!


Articles
Stop Crying About Lost Customers!
Seven Marketing Strategies You Can Take to the Bank in 2012
By Popular Demand – Humor in Direct Marketing
Humor Opens Doors And Creates Leads!
Put Your Business On The Map With Google Places
Finding Your Marketing Mojo
The Mindfulness of Marketing: How to Focus on the Customer
You Can't Put Lipstick on a Pig--And You Can't Hide Lousy Marketing
The Zen of Lead Generation
The Zen of Lead Generation, Part II
The Zen of Marketing Success & Lead Generation Part III
Part 1: Yes, You Can Recession-Proof Your Business!
Part 2: Yes, You Can Recession-Proof Your Business!
7 Ways to Say “Thank You”
7 Insider Marketing Magic Secrets Revealed
The Real Job Of Any Direct Marketing Campaign
Your Employees Expect Marketing Leadership
Personalized Direct Mail Improves Relevancy and Response
Writing the Sales Letter of Your Life
Confronting Your Marketing Karma and Dharma
Your Journey to Marketing El Dorado
It’s Time to ‘Go Rogue’ With Your Marketing in 2010
How To Own Your Local Consumer Market With Saturation Mailings
7 Marketing Strategies That Transcend Generational Differences
Preserving Customer Relationships
Lifetime Value of Customer Appreciation
Are You Missing The 'Secret Sauce’ In Your Marketing Programs?

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Melissa Data
The leading international provider of data quality and address verification software. Melissa Data's affordable, easy-to-use solutions for data cleaning and deduplication can be used separately or together to provide full global data quality. Melissa Data specializes in Microsoft .NET and SQL Server Integration Services, IBM, Java and Oracle environments with APIs, Web services and enterprise plugins that empower batch and real-time applications. Melissa Data's premier graphical Pentaho tools for Contact Zone enable users to quickly create complex data quality regimes without having to write a single line of code. Melissa Data also provides a full line of direct marketing solutions including mailing software, list hygiene and data append services, and a comprehensive line of mailing lists and sales leads.