News
Marketers Should Strategize for Data Loss Prevention
---Dianna Dilworth, staff writer
for DM News
As data loss continues to grow, prevention is a
serious issue for companies, according to a new
report by e-mail services firm Ironport Systems Inc.
In a new report titled "Data Loss Prevention Best
Practices, Managing Sensitive Data in the
Enterprise," IronPort Systems, a business unit of
Cisco, delineates best practices that companies can
use to prevent leaks and to be compliant.
"We are seeing more and more complications in being
compliant with data loss prevention," said Tom
Gillis, SVP of marketing at IronPort Systems. "We
focus on data in motion, or data that is transferred
over the Internet and came up with a set of best
practices for companies to follow to make sure that
their information is not being stolen."
Whether it's e-mail, instant messaging, a Web site
form or a file transfer, electronic communications
that are unmonitored have the potential for
confidential information to be stolen. To address
these issues, Ironport created a best practices
checklist to help marketers deal with these systems.
1.) The first step towards solving the data loss
problem is to develop an understanding and inventory
of the types of sensitive data that exist within the
organization and what policies are needed to control
and enforce how that data can be shared.
2.) Secondly, the report urges marketers to focus on
all areas of data loss prevention starting with the
most vulnerable areas.
3.) In addition, the report encourages marketers to
use data loss prevention software that tracks policy
violations and includes multi-protocol monitoring
and prevention, content-level analysis of all major
file and attachment types, selective blocking and/or
quarantining of messages and automatic enforcement
of corporate encryption policies. This software
should be unobtrusive, so that consumers need not
concern themselves with any extra steps.
4.) Finally, according to the report, a data loss
prevention platform should include detailed reports
of all suspected violations. Administrators and
policy officers should have the ability to receive
reports outlining detected violations including
information such as the message sender, contents,
attachments, intended recipients and information
about the violating content.
---Source: Reprinted from DM News
Oct. 26, 2007 issue (www.dmnews.com).
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
