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Author’s Corner
 Lee Marc Stein
is an internationally known direct marketing consultant and copywriter. He is a Direct Marketing Club of New York Silver Apple Award winner for his contributions to the industry.
Lee has extensive experience in the circulation, insurance and financial services, technology, B2B and nonprofit arenas. He works with direct response agencies and vendors in addition to having his own clients. His new book, Street Smart Direct Marketing, contains practical advice on copywriting, offers, lists, evaluating programs, and more.
Learn more about Lee at
www.leemarcstein.com.
For more articles by Lee Marc Stein, visit his article archive here
http://www.leemarcstein.com/archived.htm.
Articles
Why Getting Consumers to Trust Us Is Incredibly Hard
11 Rules for Testing Direct Mail Creative
Part 1: 21 Keys to Improving Customer Retention through Relationship Marketing
Programs
Part 2: 21 Keys to Improving Customer Retention through Relationship Marketing
Programs
Dancing Tweak to Tweak
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