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Author’s Corner
 Chetan
Saiya is the Founder, Chairman and CEO of Assetlink.
Assetlink's industry leading solutions for Marketing
Operations Management are a result of Chetan's
vision and his understanding of marketing operations
challenges faced by Global 2000 companies.
Prior to starting Assetlink, Chetan was CEO of
MediaWay, a multimedia database management company
that he founded, and Tandem Computers, a fault
tolerant computing company.
Chetan has MS in Computer Engineering from
University of Notre Dame, Indiana and Bachelor of
Technology in Electrical Engineering from the Indian
Institute of Technology, Bombay.
Email ID:
chetan.saiya@assetlink.com
URL:
www.assetlink.com
About Assetlink
Assetlink Corporation offers a powerful marketing
operations management (MOM) solution that serves
Global 2000 companies worldwide. Its comprehensive
software offering, Assetlink MOM, enables companies
to improve their marketing efficiencies with process
automation, achieve marketing effectiveness via
rigorous marketing planning tools, measure and
improve ROI through integrated marketing budget and
procurement management, and communicate business
impact of marketing by tightly integrating with ERP
and CRM systems. Assetlink Corporation is
headquartered in Pleasanton, CA with offices in UK,
Switzerland, Sweden and Denmark, with a software
development center in Pune, India.
For further information, visit
www.assetlink.com
or e-mail
info@assetlink.com.
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