News
 Dean
Rieck has been called "... the best direct response
strategist and copywriter" in America.
Copywriter and designer of choice for many of
today's direct marketing leaders, Dean Rieck is
known as the copywriter to call when response
matters.
He's president of Direct Creative, a full-service
direct marketing creative firm based in beautiful
Westerville, Ohio. His powerful copy, smart design,
and common sense consultation have made sales,
generated leads, and raised funds for over 200
businesses in publishing, financial services,
software, high-tech, non-profit, education, health
care, and other industries.
Dean has created profitable direct mail, print ads,
e-mail, Web sites, TV and radio spots, and marketing
materials for a virtual who's who of corporate
America, including American Express, Bank One,
Bayer, BellSouth, Beltone, Compton's, CompuServe,
Discover Magazine, Fortune Magazine, HFC/Beneficial,
Jeopardy/Wheel of Fortune, National Science
Foundation, NCR, New York Fraternal Order of Police,
The New York Times, Prentice Hall, Public
Broadcasting System, Ross Products, Southern Bell,
Sprint, USA TODAY, and many others.
In addition, he's former Vice President on the Board
of Directors for the Mid-Ohio Direct Marketing
Association, and a past member of direct marketing
organizations in Cincinnati, Dayton, Minneapolis,
and Detroit.
Dean's name has appeared in Who's Who in Direct
Marketing Creative Services, Outstanding Writers of
the 20th Century, Outstanding Intellectuals of the
20th Century, Who's Who in the Media and
Communications, Strathmore's Who's Who, Who's Who in
the Midwest, Who's Who in America, and Who's Who in
the World. American Writers & Artists even named
Dean their "Copywriting Genius" in August 2007.
Dean wrote the popular Direct Insights column for
Direct Marketing Magazine and currently writes the
highly acclaimed Creative Checklist column for DM
News, arguably the most clipped and photocopied
column in the direct marketing industry. His
articles and advice have also appeared in Target
Marketing, Inside Direct Mail, The Not-For-Profit
CEO Monthly Letter, Smart Money, Potentials in
Marketing, Business First, Columbus CEO, Strictly
Business, Small Business News, Response, Mercadeo
Directo, Self-Employed Professional, and on
countless Web sites.
Dean has written, edited, and contributed to 22
textbooks, including Professional Selling and
Marketing in a Global Economy. He's been a featured
speaker at The Direct Marketing Academy, the Fisher
College of Business and the Creative Activities
Program at The Ohio State University, The Columbus
Writer's Conference, CompuServe's PR & Marketing
Forum, the McDonough Business Leadership Symposium
at Ohio Valley College, and the Fawcette Center for
Tomorrow.
Articles
Back to Basics: 7 Tips for Getting Better Direct Mail Response in 2012
How to Drive Tons of Traffic to Your Website with Traditional Direct Mail
Direct Mail Autopsy: 6 Steps to Pinpoint Why Your Mailer Died
How to Write the Perfect Sales Letter
7 Simple Ways to Let Your Products Sell Themselves
30 Ways to Boost Direct Mail Response
8 Direct Mail
Devices to Increase Involvement
A Short Menu of
Profitable Direct Mail Formats
How
to Create a Tell-All Direct Mail Brochure
6
Hardworking Headlines that Keep on Working
12
Ways to Inspire Confidence without Testimonials
Five Simple Steps for Generating Sales Leads
The Top 8 Direct Marketing Offers of All Time
A Startling Look at How Customers Read Your Direct Mail
6 Stupid Things Smart People Do to Screw Up Their Direct Mail
The 3 Key Elements That Make Direct Response Advertising Work
15 Powerful Psychological Secrets of Direct Mail Buyers: Part 1
15 Powerful Psychological Secrets of Direct Mail Buyers: Part 2
How to Generate Sales AND Inquiries With the Yes/Maybe Offer
The Direct Mail Testing Primer: 11 Ways to Boost Response
How to Use “Intelligent Redundancy” to Improve Your DM Results
11 Tricks for Getting Your Envelopes Opened
Smart Tactics to Quickly Boost Your B2B Sales
How to Lift Direct Mail Response with a Rock Solid Guarantee
Beyond AIDA: 10 Copywriting Formulas You've Never Seen Before
Headlines to Boost Ad Response
Writing Powerful Brochures
Writing the Perfect Marketing Letter
The Weirdest Direct Mail Tests in History
99 (Nearly) Painless Ways to Boost Your Direct Mail Response
The 7 Myths That Can “Undercook” Your Direct Mail
Yogi Berra's 10 Wacky (but Wise) Tips on Direct Marketing
How to Find a Direct Mail Copywriter Who Can Actually Help You Sell
Back to Favorite Authors'
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