New Move Update
Web Seminar
Hosted by the Direct Marketing
Association
You know that on November 23, the Move Update
standards expand from First-Class Mail® automation
and presort-price mailings to include all Standard
Mail mailings. And you’ve probably heard that to
meet the new requirements, mailers must use
addresses that were updated within the previous 95
days. But what about the things you’ve heard that
are not true? There are many common Move Update
misconceptions, and we’re going to reveal fact from
fiction, right here, right now.
Common Move Update Misconceptions
1.)
CASS™/ DPV® meet the Move Update requirement.
NOT TRUE.
NCOALink® processing is an approved method that
provides electronic Change-of-Address information prior to mailing.
2.) Mail will get delivered to the old address
instead of becoming UAA mail. NOT TRUE.
Separate COA notification with new address or reason
for non-delivery provided. Mailpiece is disposed of
as waste. On First-Class Mail®, only available when
used in conjunction with ACS™.
3.) Implementing Move Update will eliminate your
returned mail.
NOT TRUE.
Mailpiece is returned to sender with new address or
reason for non-delivery provided.
4.) Using an Ancillary Endorsement or ACS™ means you
are in compliance. NOT NECESSARILY.
Provides only electronic address correction
notifications. Must print ancillary service
endorsement for Standard Mail® – recommended for
First-Class Mail®.
5.) Move Update will help you keep in touch with
your customers. THIS ONE IS TRUE! Check the
requirements below.
Move Update Requirements
• “Address” means specific address associated with
specific occupant name.
• Requires periodic matching of your address records
with USPS® Change-of-Address (COA) orders.
• Use of an Authorized Move Update Method.
• Updated addresses on mailpieces at one class of
mail are qualified to be used for other classes
during current Move Update cycle.
• Each address in mailing subject to Move Update.
• Exception: Mail pieces using Alternative Address
Format are not subject to Move Update:
> “Jane Doe or Current Resident”
> “Postal Customer”, “Occupant”, etc.
Authorized Methods
•
NCOALink® Processing
• ACS™
• OneCode ACS® – Intelligent Mail® Barcode
• FASTforward® MLOCR Processing
• Appropriate Ancillary Service Endorsement
• Alternative Method (First-Class Mail® Only):
> Legal Restriction
> 99 Percent
For more information on the Move Update standards
contact www.usps.com/ncsc or
www.ribbs.usps.gov.
---Source: Hosted by the DMA (www.the-dma.org)
and administered by Charles B. Hunt, Address
Management, USPS®.
