Favorite Author’s Corner
|
 James
Sullivan is the Project Director of Optic Nerve
Direct Marketing, a full service direct and
interactive, PR and new media consultancy, that
manages, plans, strategize and analyze direct and
interactive campaigns for non-profit as well as for
profit clients. James has over 16 years of
continuous direct and interactive marketing
experience that covers the gamut of production,
traffic, strategy and analysis of direct marketing
efforts.
His clients have included Citibank, Chase Manhattan
Bank, Boys Hope, Girls Hope, Shanti and the Platinum
Financial Groups, among others. Aside from credit
card and financial services James has tremendous
skills in fundraising efforts for a number of large
and small non-profits. He is also in the process of
writing a book on Direct Marketing Disasters. He can
be found for direct mail and interactive marketing
advice at
James@opticnervedirect.com or via his website at
http://www.opticnervedirect.com. Check out his
website for tons of free marketing advice and
helpful hints for a successful mailing endeavor.
Articles
6 Things to Consider When Establishing a Direct Mail Campaign
Direct Mail Horror Story
Postage Rates
To Rise, Time To Use Postcards
Mailing Smarter in an Economic Recession
Success—or Not—Is in the Details
Back to Favorite Authors'
|
|
|
Melissa Data
|
 |
| Enhance your
website, software or database with
easy-to-integrate data quality programming tools
and web services. |
|
|
|
|
 |
|
Save money on postage using leading
mail preparation software and other
direct marketing products. |
|
|
|
|
 |
Update & standardize addresses and
find out more about contacts in your
database.
|
|
|
|
|
 |
Find new customers perfect for your
business with our online and
specialty mailing lists.
|
|
|
|
|
 |
Locate the business information you
need such as ZIP Codes, address
verification, maps.
|
|
|
|
|
Download
your free copy of the Melissa Data product catalog.
|
|
Facebook
Twitter
