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Melissa Data’s Fast and Free LookUps Provide Instant Answers for Mailers
By Aliza Bornstein, Marketing Specialist, Melissa Data
Have you ever needed an address or phone number
and found yourself thinking…”I’ll just Google it?”
Of course you have! And, Google is a great tool for
that. But, where do you go when all your really want
to know is “Do I have the right ZIP Code for this
address?” or “What city do you suppose that phone
call just came in from?”
Sure, there’s Google, and Yahoo!, and Ask.com.
However, when you get a million possible sites
returned for your one simple query, it’s not only
overwhelming; it sometimes doesn’t even provide the
answer you are looking for. So much for simplifying,
right?
Free LookUps – Delivering What the Big Sites Can’t
The alternative to “looking for a needle in the
haystack” using general search engines like Google
and Yahoo! is Melissa Data’s Free LookUps. It’s a
collection of 30-plus databases located in one
easy-to-use website for your convenience. It’s the
ideal place to search for the most relevant industry
information to help you work a little more
efficiently as a business mailer, direct marketer,
parcel shipper, or database manager.
Here you can “Look up” detailed information on an
address, phone, or ZIP; get statistics,
demographics, geographics, weather; find nonprofits,
business codes, school information, crime reports;
and more. The LookUps include both proprietary files
and public records—maintained and updated on a
regular basis, from daily to monthly, depending on
the type and source.
Melissa Data Lookups—A Top 10 Search Engine
Entrepreneur.com identified the Melissa Data Lookups
site as one of the top “specialized search sites
that will help you find the business information you
need—fast. There are so many free search options it
may become a favorite on your bookmarks."
Address Verification and Beyond
Here’s a perfect example of how to use the LookUps.
All you can decipher on an address is: 22382
emprisa, 92688.
First, you can use the Address LookUp to get the
address corrected and verified. But, that’s not all!
What if you wanted to add demographic or geographic
information to the address so you can target this
contact, or neighborhood, more effectively? The
Address LookUp returns all of this data for the
incomplete address 22382 emprisa, 92688:
PLUS…a listing of all companies at that address.
PLUS….additional search links just in case you’re
still not positive about the address you entered or,
your curiosity just got the better of you!
Pretty nifty, right?
Is it any surprise the Free LookUps have over
500,000 registered users—with over 70,000 unique
visitors a day?
To learn more about Melissa Data’s Free LookUps
visit www.MelissaData.com/Lookups
About Melissa Data
Melissa Data is a leading provider of direct
marketing, data quality, and data enrichment
solutions. Melissa Data offers services for address
verification and postal presorting, NCOALink®
change-of-address processing, data appending, and a
comprehensive line of mailing lists and email lists.
For 25 years, Melissa Data has helped companies like
the Toyota, Northrop Grumman, AAA, St. Jude’s
Children’s Hospital, and the Atlanta Braves validate
and enhance contact data, drive ROI, and improve
overall business communications.
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