6 Reasons Your Brand Needs a YouTube Partner Channel
By Thomas Beatty, senior SEO analyst & video optimization specialist, BusinessOnLine
When I started working with video optimization and
YouTube, my curiosity about “added channel
features,” such as CSS design, caused me to seek out
options for branding channels. Initially, I tried to
figure out why some YouTube channels had big banners
at the top, while others did not. After doing some
research, I discovered that YouTube channels can be
branded by applying for the YouTube Partnership
Although there really is no magic formula to be
accepted to the Partnership Program, YouTube does
take into consideration the number of views your
videos get, the number of subscribers and friends
your channel has, the amount of videos you have on
your channel, and how often you post new videos.
YouTube states that if you apply to the Partnership
Program and you do not get accepted, you will have
to wait three months to re-apply, so before applying
for the Partnership Program, I suggest that you wait
• Have plenty of videos, subscribers, and friends;
• Have lots of channel views;
• Are posting new videos as often as possible.
The process can be slow, but once you are accepted
into the Partnership Program it opens up some really
cool features and branding options, not available
through standard YouTube channel membership.
Companies should definitely consider this program if
videos are part of their marketing mix.
Here are the top six reasons why your brand should
consider taking advantage of a YouTube Partner
1) Increased Revenue – Brands can generate
income by ad revenue sharing for “in- video” ads and
other ads. These ads are placed along the right-hand
side of the video, and they work in conjunction with
a Google AdSense account (Google manages payment).
Revenue can also be generated via leads and
conversions that come in through your quality
branded channel. Quality content drives traffic, and
high-traffic volume can lead to the increased
likelihood of onsite conversions—especially if the
content you’ve provided is of value and solves a
problem. Lastly, depending on your product,
industry, and service offering, you can also rent
2) Brand Awareness – You can add a customized
banner at the top of your channel’s homepage. The
maximum dimensions for this banner are 960 pixels by
150 pixels. You can also link from this banner with
image maps to your Facebook, Twitter, or even your
website. This drives traffic and increases brand
presence across other social media channels.
3) Customized Branding – You can add a
customized side column image above the “connect
with” box. The maximum dimensions for this image are
300 pixels by 250 pixels. You can add links with
image maps here as well.
4) YouTube “Watch Page” Branding (not on your
channel page) – You can upload a small banner of
your brand that will be displayed at the upper left
corner of the watch page on all of your video pages.
This banner will replace the textual channel name
and will link back automatically to your YouTube
channel. The maximum dimensions for this banner are
25 pixels by 170 pixels.
5) Google Analytics Integration – You can
connect your Google Analytics account ID to track
visitors, page views, traffic, and all the regular
things that come with Google Analytics. The insights
gained from understanding how users are engaging
your content is extremely valuable, and can help
dictate your content development efforts and
6) Consistent Messaging – Branded YouTube Channels
also provide users with a consistent brand
experience across social media channels and Web
properties, because imaging, messaging, logos, and
color harmonies are correlated, thus imprinting the
brand’s identity in the users’ minds.
Having a “branded” YouTube channel opens up a lot of
opportunities for organizations and helps
differentiate your brand from many other channels.
Apply for the YouTube Partnership Program to have
access to these great options and features—and, you
never know, you may be the next YouTube star.
---Source: Thomas Beatty is a senior
SEO analyst and video optimization specialist at BusinessOnLine, a pioneer in the interactive
marketing space with a 14-year track record of
successfully leveraging the interconnectedness of
the Internet to help companies grow their digital
presence. Follow Thomas on Twitter @redmellon70 and
LinkedIn, or email him at