10 Instant Profit Making Strategies
 By Valerie Kendrick, President, Kendrick Resources LLC

1. Formalize your referral system
Send your existing clients a request for referrals.

2. Provide your customers with a complete list of products and services
Craft a letter to let your customers know all the products and services you offer.

3. Up-sell and cross-sell
Offer your customers an additional item at point of purchase.

4. Get your customers to buy more often
Contact repeat clients and see if they want to purchase again sooner.

5. Provide total customer satisfaction
Give consistent, friendly, timely, and high quality service.

6. Create a unique competitive advantage
Clearly identify your strategic positioning.

7. Reduce costs of acquiring new customers
Focus your marketing system on qualified prospects.

8. Use incentives to lure your prospects away from competitors
‘Free’ is the most powerful marketing word on the planet.

9. Increase the appeal and value of what you offer
Make package deals available to your customers.

10. Rev up your sales process
Document your best practices and train you sales force to use them.

---Source: Valerie Kendrick is the president of Kendrick Resources LLC, specializing in communications skills training. She has been called the “Grammar Guru” because of her passion to help the business person communicate more effectively. Valerie can be reached at or by phone at 303-552-7349.

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