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Itís Not Just You: 71 Percent of Tweets are Ignored
 By Duncan Geere, Wired.com

Ever feel like youíre talking to a brick wall on Twitter? That might be because 71 percent of tweets get absolutely no response from the world.

Toronto-based social media analytics company Sysomos scanned 1.2 billion messages that were sent in August and September 2009 to try and get some idea of the kind of conversations that were going on. They discovered that more than seven in every 10 tweets sink without any kind of reaction from the world.

Of the remainder, just six percent get retweeted, and 92 percent of those retweets occur within the first hour. Multiplying those probabilities together means that fewer than one in 200 messages get retweeted after an hourís gone by. Essentially, once that hourís up, your message is ancient history.

That leaves 23 percent of messages that get an @reply. Drilling down, Sysomos found that 85 percent of replied-to messages get just one reply, 10.7 percent get two, and just 1.53 percent get three replies. Similar to retweets, 96.9 percent of @replies are posted within an hour of the original tweet.

Itís not clear how the company treated messages that were both replied-to and retweeted.

The company also commissioned an animated visualization of the data. In this video, the spiral represents time, with the size of the blue dot representing the number of retweets and replies to that tweet. Following one dot over time, you should see it slowly grow as it gets replied-to and retweeted.

---Source: CNN.com Oct 12, 2010. Copyright 2010 Wired.com.
 

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