Itís Not Just You: 71 Percent of Tweets are Ignored
By Duncan Geere, Wired.com
Ever feel like youíre talking to a brick wall on
Twitter? That might be because 71 percent of tweets
get absolutely no response from the world.
Toronto-based social media analytics company Sysomos
scanned 1.2 billion messages that were sent in
August and September 2009 to try and get some idea
of the kind of conversations that were going on.
They discovered that more than seven in every 10
tweets sink without any kind of reaction from the
Of the remainder, just six percent get retweeted,
and 92 percent of those retweets occur within the
first hour. Multiplying those probabilities together
means that fewer than one in 200 messages get
retweeted after an hourís gone by. Essentially, once
that hourís up, your message is ancient history.
That leaves 23 percent of messages that get an
@reply. Drilling down, Sysomos found that 85 percent
of replied-to messages get just one reply, 10.7
percent get two, and just 1.53 percent get three
replies. Similar to retweets, 96.9 percent of
@replies are posted within an hour of the original
Itís not clear how the company treated messages that
were both replied-to and retweeted.
The company also commissioned an animated
visualization of the data. In this
video, the spiral represents time, with the size
of the blue dot representing the number of retweets
and replies to that tweet. Following one dot over
time, you should see it slowly grow as it gets
replied-to and retweeted.
---Source: CNN.com Oct 12, 2010.
Copyright 2010 Wired.com.