Data Quality Tools, Mailing Software, Lists, NCOA, Data Enhancements
Call 1-800-MELISSA  
Cart Shopping Cart|Contact Us||

Data Quality Direct Mail Popular Services Downloads Support Resources Lookups Company

 
 News


8 Tips to Refine and Streamline Your Site Search
 By Shaun Ryan, CEO, SLI Systems

When displayed in an efficient manner, refinements can improve usability—and, conversions—of your online storefront.

Here are eight tips on how to organize and display search refinements to give visitors the best possible searching and shopping experience.

1. Place frequently used refinements at the top of the list
Make sure that the refinements most likely to be used can be easily found by visitors. Place infrequently used refinements farther down on the list, or make them visible only when the user has clicked on a certain category. Don’t feel compelled to display all possible refinements, which may be confusing to users.

2. Show the number of results next to refinement options
Next to specific refinements, display the number of results that are available when that refinement is clicked on, so that visitors can tell how many results they’ll see.

3. Present color refinements as a palette instead of text
Since colors are visual, customers will respond more easily to a display of actual colors, rather than the names of the colors in text form. A color palette also takes up less space within search, helping reduce clutter.

4. Test placement of refinements
Depending on your customers and site design, people may make more use of refinements depending on where they are placed. Most often, they appear at the top of the page or in the left navigation pane—but, you should test different placements to see what works best on your site. It’s best to avoid placing refinements at the bottom of the page, so shoppers don’t have to scroll down to view them.

5. Allow customers to navigate between refinements on the same level
If a visitor clicks on a refinement, but then decides she wants to see a different refinement, don’t require her to click “back” to get to the original search results page first. She should be able to simply click a different refinement option from that page and see new results.

6. Don’t show refinement options that have no results
For instance, if there are no blue products for a particular search, then there should be no link shown to restrict the results to blue products.

7. Avoid drop-down boxes for refinements
Drop-down boxes make it harder for visitors to see the available refinement options, and they’ll be less likely to use them. If refinements are shown as a list of links, users can select the refinement with a single click. But, if you have several refinements or many options within a refinement, drop-down boxes may be the best option to take up less space.

8. Show a breadcrumb trail
A breadcrumb trail will show the search term and any refinements that have been made. It helps visitors understand where they’ve been on the site, and how they arrived at the page they’re on.

---Source: i-Merchant Nov. 16, 2010 newsletter (www.multichannelmerchant.com). Shaun Ryan is CEO of SLI Systems.
 

Melissa Data


 
Enhance your website, software or database with easy-to-integrate data quality programming tools and web services.


 
Save money on postage using leading mail preparation software and other direct marketing products.


 
Update & standardize addresses and find out more about contacts in your database.

 


 
Find new customers perfect for your business with our online and specialty mailing lists.
 


 
Locate the business information you need such as ZIP Codes, address verification, maps.
 

Melissa Data Catalog - Your partner in data quality









Download
your free copy of the Melissa Data product catalog.


 


Follow us on:

Facebook           Twitter

           


Article Library | Direct Mail | Copywriting | Data Quality | eMail | Case Studies | Technical | Postal
Marketing Strategies | Internet & Web | Industry News | Subscript to Newsletters