MP4 Insight | January 2014 Click here to view online

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  Tips from Direct Mail Pros

Does Direct Mail Work Anymore?

In our digital age, it's not unusual to encounter skepticism around direct mail. Direct marketing expert Alan Rosenspan, however, reminds marketers that direct mail is still indispensible for lead generation.

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  MP+4 Alert

New Look for Your Mailers+4 License String

To continue using MAILERS+4 with the new updates, you will need to utilize a new license string that we will soon be sending you via email.

Learn More >>

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Non-Profit Mailing Presort & Acquiring a License Code

This month Mellissa Data's Paul Nelson helps MP+4 users with questions regarding the Non-Profit Mailing Presort and acquiring a License Code to submit files via Mail.dat.

Read the FAQs >>

  Postal Pickups

Mailing News

  • Preparing for Intelligent Mail®
  • SPS® Presentation on Full Service
  • Free Data Quality Audit Report

Are you prepared for Full Service Intelligent Mail®? Get up-to-speed on the latest developments so you can take advantage of the best pricing possible. Plus, download a USPS presentation on "Full Service and the Future of Mail Acceptance," and start off the 2014 right by getting a free data quality report from Melissa Data.

Read Postal Pickups >>

  Melissa Data Update

Email Append – The Perfect Companion to Your MP+4 Software

When it comes to 21st century consumers, the use of email is a necessary component to integrated direct marketing efforts. Email is a fast, affordable and effective way to reinforce your direct mail campaign – and it enhances your ability to cultivate customer relationships, shorten your prospecting cycle, acquire new customers, and recover lost ones.

Email append can enhance your direct marketing efforts. If you have gaps in your customer database, adding email addresses enables you to reach out to your existing customers, and those who have fallen through the cracks.

Melissa Data offers consumer and business email append services to help boost sales and reduce marketing costs by delivering your message right to your customer’s inbox. Get a free quote today.

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of March. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers and case studies in our Resource Center.

> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

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