MP4 Insight | January 2015 Click here to view online


MAILERS+4 Insight January 2015
About Us | Newsletter Archive | Solutions


  Tips from Direct Mail Pros

Postcard Marketing: Top 5 Goals of Direct Mail Postcards

Postcard Marketing: Top 5 Goals

Looking to get the phones ringing at your company? Direct marketing expert Jeffrey Dobkin explains why postcards are the most efficient and effective direct mail advertising vehicle for generating phone calls.

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  Coming Soon!

New Palletization Feature for MAILERS+4

New Palletization Feature for MAILERS+4Users of MAILERS+4 will soon be able to prepare large mailings by utilizing the new Palletization feature. This new feature supports the high-volume mailer, providing opportunities for the additional savings and increased delivery speeds of mailers who palletize. Check out the March issue of MAILERS+4 Insight for status updates.

  FAQs

The "Combine Range and Address Field" Option & FSS Scheme Sortation

The 'Combine Range and Address Field' Option and FSS Scheme Sortation

This month Paul Nelson, Tech Support Supervisor, fields questions about the "Combine Range and Address field" option, along with explaining the details of “FSS Scheme” sortation.

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  Postal Pickups

First Class Mail® Will Now Arrive a Day Later

First Class Mail Will Now Arrive a Day LaterAccording to a report in Direct Marketing News, "First Class Mail is about to get a little slower, traversing from sender to recipient in an average 2.1 days instead of 1.8 days." The changes are the result of new service standards under the new postal network consolidation.

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New 2015 Labeling List Changes

New 2015 Labeling List ChangesBeginning Feb. 1 there will be new changes to USPS® Labeling List data. The Labeling Lists affected are L001, L006, L007, L012, and L606. There will be an expiration date of March 31, 2015.

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  Melissa Data Update

Canadian Change of Address with the SmartMover Component

Canadian Change of Address with SmartMover Component

Looking to increase your Canadian delivery and response rates, while saving money on postage by reducing undeliverable as-addressed (UAA) mail? Melissa Data offers an easy way to access real-time Canadian change-of-address processing via the SmartMover component in MAILERS+4®.

SmartMover features Canadian move-update info via the Canada Post NCOA® database, which includes over 10 million change-of-address records for the last 72 months. The SmartMover subscription service is accessed directly from MAILERS+4. Simply submit your file in batch using our secure servers for confidential processing any time, day or night.

In addition to accessing Canadian change-of-address records, SmartMover gives you access to current United States move-update information matched to the latest USPS® 48-month COA database of approximately 160 million permanent change-of-address records. When NCOALink® processing is complete, you open your updated file right inside MAILERS+4 and continue to process your First-Class and Standard Mail® mailings for automation and presort rate discounts.

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to editor@melissadata.com.

Watch for your next issue of the MAILERS+4 Insight at the end of March. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers and case studies in our Resource Center.

Resources
> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

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