MP4 Insight | February 2016 Click here to view online

MAILERS+4 Insight February 2016
About Us | Newsletter Archive | Solutions
In This Newsletter:
New Field IDs Geocode Level
Mail Smarter: Online MP4 Training
9 Tips for Standout Mailpieces
10% Off Mailing List Order
Easy-to-Use Canadian Addresser
This Month's MP4 FAQs
USPS Price Changes in Place

  MAILERS+4® News

New Geocoding Results Field Added to MAILERS+4 to Pinpoint Geocode Levels

New Geocode Result Field Added to MAILERS+4MAILERS+4® has added a new Geocode Result Code field to make it easier for you to determine what level of geocoding is returned. The addition replaces two options (use ZIP+2 if ZIP+4® not found; and use ZIP if ZIP+2 not found). Now, MAILERS+4 will automatically give you codes that indicate the level of geocoding retrieved to improve direct mail campaigns.

Mail Smarter Series: MAILERS+4 Online Training Kicks Off to Simplify Your Campaigns

MAILERS+4 Online Training Kicks Off to Simplify Your CampaignsThe second in the MP4 online series is How to Make Standard Mailings Stellar. It’s perfect if you want to send a direct mail message at the lowest postage rates using Standard Mail®. Our mailing specialist Tony Deacon will discuss the benefits of Standard vs First-Class Mail®; how to determine if your mailing qualifies for Standard Mail rates; and how to do a Standard Mailing using MAILERS+4. Wed., Feb. 24 at 11 a.m. to 11:30 a.m. PST.

Register now >>

Saturation Mail: Reach Your Best Customers
The third in the series, How to Mail to Your Best Customers at the Lowest Rate with Saturation Mail is scheduled for March 23 at 2 p.m. EST. Learn how to: qualify for saturation postage rates; reach the most customers and prospects in a specific neighborhood by targeting ZIP Code or individual carrier routes; and process a mailing and properly package your mail. Wed., March 23 at 2 p.m. EST.

Register now >>

On-Demand: We had a resounding response to our first webinar! Thank you so much for your valued input and participation! Catch a recorded version of this webinar in the Mail Smarter Series for MAILERS+4: 4 Steps to DIY Mail — a discussion about mail size/shape and a demo of MAILERS+4 now! We hope to see you at the upcoming webinars. Click here.

Future webinars for the Mail Smarter Series are planned.

  Tips from Direct Mail Pros

9 Tips to Make Dimensional Mailpieces Stand Out

Make Your Dimensional Mailpieces Stand Out with These 9 Tips

Mike Maguire, a designer of high-impact dimensional marketing solutions, shares how dimensional package mailing can help you get more attention.

Read the article >>

  Direct Mail & Data Enhancements

Mailing Lists Sale: Save Big with 10% Off & Reach New Customers with a Targeted List

Save Big with 10% Off Mailing Lists

Mailbox volume is down so now’s the time to get more attention for your offers, messages, or your business. Now, through the end of March, take 10% OFF your entire list order, including our most popular lists (Consumer, Business, Occupants, New Homeowners, and New Movers) and our Specialty Lists (Absentee Homeowners, Students, Auto Owners, Medical Professionals, Bankruptcies). Enter coupon code “SPRING10” in your shopping cart or contact your Melissa Data representative at 1-800-635-4772, opt. 2.

  Melissa Data Update

Canadian Addresser: Verify Canadian Addresses

Verify Canadian Addresses

MAILERS+4 with Canadian Addresser gives you accurate, deliverable Canadian addresses along with your U.S. addresses. Canadian address labels will print out in record order, or as residuals in a presorted mailing. The subscription service is one of our powerful MAILERS+4 add-on components.

Learn more >>


Get the Scoop on How to Permanently Delete
Records & More

How to Permanently Delete Records & More

This month Paul Nelson, tech support manager, fields questions on how to delete records from your list and insert new fields into your database.

Read the FAQs >>

  Postal Pickups

USPS® Price Changes Now in Effect for Packages!

USPS Price Changes Now in Effect for PackagesIn play as of Jan. 17, 2016 are the price increases approved by the Postal Regulatory Commission (PRC) for the USPS. The prices apply to Commercial Priority Mail (Shipping Services) fees.


  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of March. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers, and case studies in our Resource Center.

> MAILERS+4 Wiki > Direct Marketing > White Papers > Lookups

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