MP4 Insight | March 2014 Click here to view online

MAILERS+4 Insight March 2014
About Us | Newsletter Archive | Solutions

  Tips from Direct Mail Pros

Are You Utilizing the "Yes, Maybe" Offer?

The Ingenious 'Yes, Maybe' Offer

Copywriter and consultant Dean Reick reminds direct mailers that the "Yes, Maybe" offers are perfect low-commitment or no-obligation offers that effectively generate inquiries and sales leads.

Read the article >>

  Melissa Data News

Melissa Data Partners with Deutsche Post Direkt

Melissa Data Partners with Deutsche Post DirektMelissa Data continues its global expansion efforts, partnering with Deutsche Post Direkt GmbH, a subsidiary of Deutsche Post, to provide international data quality solutions to direct advertisers. As an additional service, Melissa Data will provide complimentary data analysis and data quality reports for customers of Deutsche Post Direkt. Find out more about this unique partnership.

Learn More >>

Melissa Data at Collaborate 14 in Las Vegas

See Melissa Data at Collaborate 14 in Las VegasMelissa Data will have a booth at the upcoming Collaborate 14 show at The Venetian and the Sands Expo Center in Las Vegas, Nev., April 7-11. Collaborate is the technology and applications forum for the Oracle community and it features 1,450 user-focused education sessions based on real-world experiences with Oracle products. Melissa Data is an leader in international data quality and it offers solutions for professionals working with Oracle

Learn More >>


Entering a License String & Fixing a Presort Error Message

Fixing a Presort Error Message

This month Melissa Data's Paul Nelson helps MAILERS+4 users with questions about entering a new license string and dealing with an error message when doing a presort with Mail.dat®.

Read the FAQs >>

  Postal Pickups

Marketers Giving Mail A Fresh Look, says
Postmaster General

Marketing gives mail a fresh lookIn a keynote speech at the National Postal Forum this month, PMG Patrick R., Donahoe described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.

Read his comments here >>

  Melissa Data Update

SmartMover NCOALink® Real-time Processing

NCOA Smartmover

Looking to save money on postage by reducing the amount of undeliverable as-addressed (UAA) mail while increasing your delivery and response rates? Melissa Data offers an easy way to access real-time change-of-address processing with SmartMover – directly from your MAILERS+4 postal automation software.

The SmartMover subscription service is accessed directly from MAILERS+4. Simply submit your file in batch using our secure servers for confidential processing any time, day or night. Your files will be updated with the current move-update information matched to the latest USPS® 48-month COA database of approximately 60 million permanent change-of-address records. When NCOALink processing is complete, you open your updated file right inside MAILERS+4 and continue to process your First-Class® and Standard® mailings for automation and presort rate discounts.

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of May. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers and case studies in our Resource Center.

> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

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