MP4 Insight | March 2015 Click here to view online

MAILERS+4 Insight March 2015
About Us | Newsletter Archive | Solutions
In This Newsletter:
Is Your Mail Piece "Lumpy?"
MP4 Palletization Beta Release
Understanding the "Mail Date" Box
New BCG Password Requirements
GeoCoder Add-On
Get Listed in a Melissa Data Lookup!

  Tips from Direct Mail Pros

Is Your Mail Piece "Lumpy?"

Is Your Mail Piece 'Lumpy'?

Marketing expert Bob Martel writes that direct mail remains an essential tool for marketers in 2015, and one of the secrets to getting your mail piece opened and read is to include it in a "lumpy" envelope.

Read the article >>

  Product Update

Palletization Beta Release for MAILERS+4

Palletization Beta release for MAILERS+4Great news for the high-volume mailer! Melissa Data has released a Beta version of Palletization for MAILERS+4. The Beta version includes a number of palletization options for First Class and Standard Mail®. It will be available for free until July 31, 2015.

Get the details >>


Understanding the "Mail Date" Box & Working without
ZIP Codes

'Mail Date' Box and Working without ZIP Codes

This month Paul Nelson, Tech Support Supervisor, fields questions concerning the "Mail Date" box in the Permit Holder Information screen and how to work without ZIP Codes in your database.

Read the FAQs >>

  Postal Pickups

New Password Requirements for USPS® Business Customer Gateway

New Password Requirements for USPS Business Customer GatewayAttention Mailers! Beginning this month, the USPS will prompt users to change their passwords when they log into the Business Customer Gateway.

Learn more >>
(National Postal Forum)

  Melissa Data Update

The GeoCoder Add-On for MAILERS+4

GeoCoder Add-On for MAILERS+4

Interested in mapping out your customers' locations? Discover the powerful features of the GeoCoder add-on for MAILERS+4.

Learn more >>


Get Listed in a Popular Melissa Data Lookup!

Get Listed in a Popular Melissa Data Lookup!

Are you a mailing house with a MAILERS+4 subscription? If so, you can get listed for free in our popular "Nearest Mailing House" lookup. Web visitors simply type in a 5-digit ZIP Code and are shown a list of preferred printers and lettershops offering mailing and fulfillment services in their area. Each day, over 70,000 visitors scan our lookup pages. Call your Melissa Data sales representative today at
1-800-635-4772 to be included.

Check it out >>

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of May. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers and case studies in our Resource Center.

> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

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