MP4 Insight | July 2014 Click here to view online

MAILERS+4 Insight July 2014
About Us | Newsletter Archive | Solutions

  Tips from Direct Mail Pros

Do You Know the True Advantage of Using Direct Mail?

Tired of Hearing about the death of mail?

Direct mail expert Dean Rieck offers nine essential "devices" to boost response rates in your direct mail package.

Read the article >>

  Melissa Data News

New Mobile App Gives You Property Data Access

Melissa Data Partners with Scribe SoftwareProperty Data Book, developed by Mobile Data Books LLC and powered by Melissa Data’s mulitsourced property database, provides a reliable, easy-to-use, and affordable business tool for realtors, investors, lenders, and any individual or business that needs quick access to over 110 million U.S. properties. Information includes comprehensive details on residential, commercial, and land properties, both those for sale and those not on the market. Find out more about how this mobile cloud solution can save you time, provide instant access to property information, and serve as a research tool--no subscription required. Version 1.1 of the app for iPhones and iPads is available from the App Store.

Learn more >>


Keep Track of Americans & Canadians Who Move

About 40 million Americans and businesses move each year. And, between 16-18% of Canadians move annually. Contact data is vulnerable to erosion over time, including changes of address. Our newest version of SmartMover, a cloud change-of-address service, keeps U.S. and Canadian contact data current. Join our data quality analyst Peter Brown to learn how SmartMover keeps track of your customers, increases your deliverables, and saves you money on postage. Also, gain insight into the differences between NCOALink® (U.S.) and CCOA (Canada) change-of-address options. Wednesday, July 30 at 2 p.m. EST.

Register now >>

  Postal Pickups

A Few Fun Facts about the USPS®

Marketing gives mail a fresh lookDo you know how many mailpieces the Post Office processes each hour, or how long the longest Main Street in America is? Find out the answers, along with discovering dozens of other fun facts provided by the USPS.

Check it out >>


Validating Unique ZIPs, FSS Scheme Sortation, & DDU Entry and Pricing

Working with SCF and Tray/Sack Tags

This month Melissa Data's Paul Nelson fields questions about why Unique ZIPs validate, how to understand "FSS Scheme" sortation, and whether the Postal Service will continue with DDU entry and pricing.

Read the FAQs >>

  Melissa Data Update

The Canadian Addresser Add-On for MAILERS+4

GeoCoder Add-on for MAILERS+4

MAILERS+4 users can take advantage of the Canadian Addresser add-on that gives you accurate, deliverable Canadian addresses along with your U.S. addresses. Canadian address labels will print out in record order, or as residuals in a U.S. presorted mailing. Canadian Addresser standardizes your mailings to Canada Post requirements, helping to increase delivery and response rates.

Recent privacy rulings in Canada (known as PIPEDA act) have made it increasingly difficult to market to Canadian individuals and business by email or fax. As a result, direct mail has taken on an added importance. Click here to learn more about Canadian Addresser, along with additional add-ons for MAILERS+4.

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of September. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers and case studies in our Resource Center.

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