MP4 Insight | July 2015 Click here to view online

MAILERS+4 Insight July 2015
About Us | Newsletter Archive | Solutions
In This Newsletter:
Rules for Testing Direct Mail Creative
New USPS® Labeling List Changes
RBDI Add-on for MP4
This Month's MP4 FAQs
ZIP Codes in a County Look Up

  Tips from Direct Mail Pros

11 Rules for Testing Direct Mail Creative

11 Rules for Testing Direct Mail Creative

Direct marketing consultant Lee Marc Stein reminds marketers that carefully testing your creative strategies and executions is the only way to ensure you're getting the most out of your direct mail budgets.

Read the article >>

  Postal Pickups

New Labeling List Changes Announced

New Labeling List Changes AnnouncedThe United States Postal Service® recently announced changes to the Labeling List data.

(National Postal Forum)

  Melissa Data Update

The RBDI Add-On for MAILERS+4®

The RBDI Add-On for MAILERS+4

MAILERS+4 users can take advantage of the RBDI add-on that helps shippers minimize parcel shipping costs by verifying the address delivery type as either business or residential.

Because residential addresses are typically more expensive to ship to than business locations, RBDI not only takes your parcel shipping to the highest possible level of address accuracy and efficiency, but also saves you money as well.

Learn more >>


Qualifying for "In County" Rates & Fixing a
Mail.dat Error Message

Qualifying for 'In County' Rates and Fixing a Mail.Dat Error Message

This month Paul Nelson, Tech Support Supervisor, fields questions on how to qualify for "In County" rates for Periodicals mailings and dealing with a Mail.dat® error message when running a presort.

Read the FAQs >>


Find Every ZIP Code in a U.S. County

Find Every ZIP Code in a U.S. County

Taxes, elected officials, government agencies, and insurance policies, for example, are often different from county to county. If you're looking to do a mailing to residents and businesses by county, you need Melissa Data's "Zip Codes by County" Lookup. It is free and easy-to-use, and includes all 50 states, plus Puerto Rico, Guam, American Samoa, and Micronesia.

Check it out >>

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of September. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers, and case studies in our Resource Center.

> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

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