MP4 Insight | October 2014 Click here to view online

MAILERS+4 Insight October 2014
About Us | Newsletter Archive | Solutions

  Tips from Direct Mail Pros

7 Steps to a Profitable Direct Mail Campaign

7 Steps to a Profitable Direct Mail Campaign

Marketing expert John Hughes outlines seven simple, but effective ways to boost the effectiveness of your direct mail campaigns.

Read the article >>


Easy Database Deduplication

Military COA Now Part of USPS National Change-of-Address ServiceSo how do you accurately detect and remove duplicate records? MatchUp from Melissa Data provides the advanced power to dedupe lists and is a perfect complement to MAILERS+4. Register now for our MatchUp Webinar on Wed., Oct. 15 at 2pm EST and learn how to create and configure a deduplication setup, select a matching strategy, analyze results, and more.

Register now >>

  Postal Pickups

Military Change-of-Address Now Part of USPS® National Change-of-Address Service

Military COA Now Part of USPS National Change-of-Address ServiceAttention NCOALink® Licensees (Developers, Full and Limited Service, and End User Licensees). Beginning with product release 1145, Military changes-of-address (COAs) are now included in the NCOALink product. The COAs include old and new side foreign and domestic military addresses. No changes to your NCOALink software are required. Since the COAs have just begun to be accepted, it’s undetermined what the increase in COA records will be.

USPS® to Close up to 82 Facilities in 2015

USPS to Close up to 82 Facilities in 2015The Postal Service recently announced it will close up to 82 mail processing facilities in 2015 because of financial losses totaling $26 billion over the last three years. Because of the closures, mailers will need to ensure that presort and post-presort in their mailing software solutions, such as MAILERS+4, are updated with the most recent postal data available from the USPS.

Read the USPS announcement >>

2014 USPS® Holiday Shipping Dates

2014 USPS Holiday Shipping DatesThe holiday season is upon us! Now is the time to sort out your holiday shipping schedule.

See the dates >>


Controlling Casing Names & Appending Preferred City Names

Controlling Casing Names and Appending Preferred City Names

This month Melissa Data's Paul Nelson fields questions about controlling casing names and how to append the USPS preferred city name to databases.

Read the FAQs >>

  Melissa Data Update

The RBDI Add-On for MAILERS+4

RBDI Add-on for MAILERS+4

MAILERS+4 users can take advantage of the RBDI add-on that helps shippers minimize parcel shipping costs by verifying the address delivery type as either business or residential (parcel carriers typically charge more for residential delivery).

RBDI takes your parcel shipping to the highest possible level of address accuracy and efficiency and reduces your costs to the lowest possible rates available. Click here to learn more about the RBDI add-on, along with additional add-ons for MAILERS+4.

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of November. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers and case studies in our Resource Center.

> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

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