MP4 Insight | September 2015 Click here to view online


MAILERS+4 Insight September 2015
About Us | Newsletter Archive | Solutions
In This Newsletter:
PAVE Certification for MP4 Presort
6 Reasons to Use Direct Mail Marketing
NCOALink® Real-time Processing
This Month's MP4 FAQs
U.S. & Cuba to Have Mail Links Again
Find Nearest PO That Accepts Bulk Mail

  MAILERS+4® News

Presort Object Receives USPS® PAVE Gold Certification

Presort Object Receives USPS PAVE Gold CertificationThis month the Postal Service® certified that Melissa Data's Presort Object —the solution that powers MAILERS+4's presorting capability—conforms to postal regulations. The Gold certification is the highest level of PAVE certification and is for Cycle Q. MAILERS+4 presorts your mailings for both automation and nonautomation rate discounts for First-Class, Standard, and Periodicals mail, including destination discounts.

  Tips from Direct Mail Pros

Top 6 Reasons To Use Direct Mail Marketing

Top 6 Reasons To Use Direct Mail Marketing

The marketing professionals at Eye/Comm remind us direct mail is still a powerful way to ensure your marketing pieces get seen. According to USPS®, 98% of Americans check their mail box each day.

Read the article >>

  Melissa Data Update

SmartMoverSM NCOALink® Real-time Processing

SmartMover NCOA Link Real-Time Processing

Looking to save money on postage by reducing the amount of undeliverable as-addressed (UAA) mail while increasing your delivery and response rates? Melissa Data offers an easy way to access real-time change-of-address processing with SmartMover – directly from your MAILERS+4® postal automation software.

The SmartMover subscription service is accessed directly from MAILERS+4. Simply submit your file in batch using our secure servers for confidential processing any time, day or night. Your files will be updated with the current move-update information matched to the latest USPS® 48-month COA database of approximately 160 million permanent change-of-address records. When NCOALink processing is complete, you open your updated file right inside MAILERS+4 and continue to process your First-Class and Standard Mail® mailings for automation and presort rate discounts.

In addition to accessing U.S. change-of-address records, SmartMover also has Canadian move-update info via the Canada Post NCOA® database, which includes over 10 million change-of-address records for the last 72 months.

Learn more >>

  FAQs

Restarting Your Print Job & Populating the
"Move Update Method”

Restarting Your Print Job and Populating the 'Move Update Method'

This month Paul Nelson, Tech Support Manager, fields questions on how to pick up where you left off on a print job, and also how to populate the "Move Update Method" section of the postage statement.

Read the FAQs >>

  Postal Pickups

U.S. & Cuba to Reestablish First Direct Mail Links
Since 1963

US and Cuba to Reestablish First Direct Mail Links Since 1963The Associated Press is reporting that direct mail links between the United States and Cuba are set to resume after a lapse of over 50 years.

Read more >>
(postalnews.com)


  Lookups

Find the Nearest Post Office That Accepts Bulk Mail

Find the Nearest Post Office That Accepts Bulk Mail

Our free "Nearest Post Office Look Up" gives you the option to search by "All Post Offices," "Sectional Center Facilities (SCF)," or "Network Distribution Centers (NDC)." A great resource for mailing houses.

Check it out >>

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to editor@melissadata.com.

Watch for your next issue of the MAILERS+4 Insight at the end of November. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers, and case studies in our Resource Center.

Resources
> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

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