MP4 Insight | November 2014 Click here to view online

MAILERS+4 Insight November 2014
About Us | Newsletter Archive | Solutions

  Tips from Direct Mail Pros

It's Time to Think BIG with Your Direct Mail Pieces

Think BIG with your direct mail pieces

Marketing expert Dean Rieck says now is the time for big direct mail pieces. He writes traditional media, including direct mail, is still an incomparable way to generate sales despite what critics say. And if you're going to go the direct mail route, he argues, you might as well go big.

Read the article >>


Address, Email, & Phone Verification for Users

Address, EMail, and Phone Verification for UsersAre you a Salesforce® user looking to get cleaner data, improve lead quality, and customer satisfaction? Then you don’t want to miss a live demo of Listware® for Salesforce on Wed., Dec. 3 at 11 AM PST. Listware for Salesforce is a cloud-based full contact data quality and enrichment app for the Salesforce CRM that corrects and completes contact data and validates international addresses in 240 countries.

Register now >>


Excluding Leading Zeroes & Deleting Records

Controlling Casing Names and Appending Preferred City Names

This month Paul Nelson, Tech Support Supervisor, fields questions about excluding zeroes from tray and package numbers and how to permanently delete a record.

Read the FAQs >>

  Melissa Data Update

SmartMover NCOALink® Real-time Processing

Access SmartMover Subscription from MAILERS+4

Looking to save money on postage by reducing the amount of undeliverable as-addressed (UAA) mail while increasing your delivery and response rates? Melissa Data offers an easy way to access real-time change-of-address processing with SmartMover – directly from your MAILERS+4 postal automation software.

The SmartMover subscription service is accessed directly from MAILERS+4. Simply submit your file in batch using our secure servers for confidential processing any time, day or night. Your files will be updated with the current move-update information matched to the latest USPS® 48-month COA database of approximately 160 million permanent change-of-address records. When NCOALink processing is complete, you open your updated file right inside MAILERS+4 and continue to process your First-Class and Standard Mail® mailings for automation and presort rate discounts.

In addition to accessing U.S. change-of-address records, SmartMover also has Canadian move-update info via the Canada Post NCOA® database, which includes over 10 million change-of-address records for the last 72 months.

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of January. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers and case studies in our Resource Center.

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