MP4 Insight | November 2015 Click here to view online

MAILERS+4 Insight November 2015
About Us | Newsletter Archive | Solutions
In This Newsletter:
Upcoming MAILERS+4 Webinars
3 Keys to Direct Mail Success
Better Target Marketing with GeoCoder
This Month's MP4 FAQs
USPS 2016 Shipping Costs to Rise
ZIP Code Demograhics

  MAILERS+4® News

Coming in 2016: MAILERS+4 Free Webinar Series to Enhance Your Marketing

MAILERS+4 Free Webinar Series coming in 2016Get the most out of your MAILERS+4 with our MAILERS+4 Webinar Series which will launch in 2016. Learn tips and tricks and best practices on mail preparation, palletization, and how to maximize your mailings. The more you know, the more your direct mail campaigns can grow.

We are finalizing the series right now. To be notified of dates and times for these events, please email

  Tips from Direct Mail Pros

3 Keys to Make Direct Mail a Success

3 Keys to make Direct Mail a Success

Marketing guru Joe Vitale shares his tricks of the trade when
it comes to direct mail—beginning with “The List.”

Read the article >>

  Melissa Data Update

GeoCoder Appends Latitude and Longitude for Precision Marketing

GeoCoder Appends Latitude and Longitude for Precise Marketing

Make more informed decisions and define sales and marketing territories. MAILERS+4 with GeoCoder will append latitude and longitude, Census tract and block numbers, plus county FIPS code down to the ZIP+4® level. Add latitude and longitude coordinates to postal addresses to determine distance between any two places, pinpoint customer locations, or provide closest dealer locations to a customer.

Learn more >>


Learn Where to Enter Your License String & How to Determine Destination Discounts

Where to Enter Your License String and How to Determine Desination Discounts

This month Paul Nelson, tech support manager, fields questions on License String Navigation and how to determine the number of pieces for each SCF (Sectional Center Facility) in your list.

Read the FAQs >>

  Postal Pickups

USPS® Shipping Costs to Rise in January; First-Class Remains Unchanged

USPS Shipping Costs to Rise in January: First Class Remain UnchangedEffective Jan. 17, 2016, the United States Postal Service® will increase Commercial Priority Mail (Shipping Services) fees by an average of 9.5%.



Find Demographic Information Related to a 5-Digit ZIP Code for Target Marketing

Find Demographic Information Related to a 5-Digit ZIP Code for Target Marketing

Our free ZIP Code Demographics Lookup can provide information on population, age, family, housing, and more. Simply link the ZIP+4 level of an address to get valuable information returned.

Check it out >>

  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of January 2016. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers, and case studies in our Resource Center.

> Mailers+4 Wiki > Direct Marketing > White Papers > Lookups

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita,
CA 92688-2112

Phone: 1-800-MELISSA

If you do not wish to receive future newsletters [UnSub]

Copyright 2015© Melissa DATA Corp.

Please do not reply to this newsletter