MVP Newsletter | September 2015 Click here to view online

Melissa Data MVP Newsletter
September 2015

Melissa Data MVP

The Full Spectrum of Data Quality

Persoantor Goes CanadianFor over 30 years, Melissa Data has been in pursuit of good data. Through years of research, experience and implementation of solutions, we have become the best in the industry when it comes to data cleansing. Our solutions for Microsoft SQL Server Integration Services (SSIS) satisfy the full spectrum of data quality as defined by Gartner.

Click to view the graphic detailing the issues involved in each step of the data quality cycle and how they can be resolved through the Melissa Data Components.

Data Profiling to the Rescue:
Pushing Metadata Boundaries

Joseph Vertido, MVP Channel ManagerTwo truths about data: Data is always changing, and data will always be problematic. Elusive by nature, bad data manifests itself in ways we wouldn’t consider, and conceals itself where we least expect it. But there’s a way to prevent bad data from sneaking up on you.

Read more.

MVP Spotlight

Introducing our new MVPs, Warwick Rudd and Julie Smith. Welcome to the team!

Ian Smith, Melissa Data MVP Name: Warwick Rudd   Company: SQL Masters Consulting
City: Brisbane Country: Australia
Title: Director/Principal Consultant

Warwick Rudd is a SQL Server MVP, Microsoft Certified Solutions Master – Data Platform, Microsoft Certified Master – SQL 2008, MCT, founder and principal consultant at SQL Masters Consulting. With over 15 years of experience, beginning with the release of SQL Server 6.5, he has worked in both Australia and England from small start-ups to Multi-National Corporations. Warwick predominantly specializes in designing and implementing HA & DR solutions. He is a frequent speaker at local SQL User Groups & SQL Saturday events in Australia and New Zealand.

Ian Smith, Melissa Data MVP Name: Julie Smith   Company: Innovative Architects
City: Duluth, GA   Country: USA
Title: Business Intelligence Consultant
Twitter: @juliechix

Julie Smith has been moving and bending data for over a decade using varied tools such as MS Access, MySQL, and SQL Server 2000-2014. She has built and designed increasingly complex BI solutions for organizations in finance, compliance, and legal. Recently, she has implemented solutions using Master Data Services, Power BI, and Azure Data Factory. She is a business intelligence consultant at Innovative Architects, in Atlanta, Georgia. She is also on the Board of Directors for Microsoft Integration Architects ( Julie also blogs at

To find out more about other MVPs, go to:

This Newsletter was Sent by: Melissa DATA Corp., 22382 Avenida Empresa, Rancho Santa Margarita,
CA 92688-2112

Phone: 1-800-MELISSA

Copyright 2015© Melissa DATA Corp.

Please do not reply to this newsletter