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Melissa Data Feature Articles

Connecting the Dots: Why Geocoding is Critical for Businesses
By Bud Walker and Abby Garcia Telleria , Melissa Data Corp.

5 Address Management Rules to Improve Your Bottom Line Today
By Greg Brown, Marketing Director at Melissa Data


What’s the Best Way to Respond to the Recent Postage Rate Hikes?
By Chris Rowe,
Vice President of Data Enhancement Services,
Melissa Data


Rate Shopping For Lowest Carrier Fees
By Teri Dimon, marketing specialist, Melissa Data

Web Leads Require Better Data Quality Process
By Jack Schember, marketing manager, Melissa Data


A Cure For The Business Data Blues.
By Ray Melissa, president, Melissa Data.

LIST HYGIENE: The ‘address police’ are on the prowl.
By Ray Melissa, president, Melissa Data.

DATA QUALITY: Four rules to help you make the most of your data.
By Teri Dimon, marketing specialist, Melissa Data.

The Rewards of Saturation Mailing
By John Hull, VP, technical services, Melissa Data.