Geocoding: Acquiring Location Intelligence to Make Better Business
In a tight economy, the need for making sound business decisions while finding
efficiencies is crucial. Thats why more companies in a wide range of industries
are looking to add location intelligence to their data to gain better insight
into critical decisions.
Just about any industry sector can benefit from location intelligence.
Financial, insurance, retail, communications, even governmental agencies can
plot the exact longitude and latitude of a particular location of interest to
determine tax jurisdiction, fire, school, police districts, optimize routing,
like deliveries or emergency response; and even append Census demographics for
customer profiling and effective target marketing.
Location intelligence is based on first translating a postal address
into latitude and longitude coordinates a valid address and precise geocoding
algorithms are necessary to build location intelligence that is accurate and
What is Accurate
Enough for Geocoding?
What is Cascade Geocoding?
Point A to Point B: Different
Geocoding as Marketing Tool
Geocoding in Spatial Analysis
- Store Locator
Jurisdiction and Insurance
as Routing Tool
Geocoding as Mapping Application
- Local Search
- Crime Mapping
Geocoding & Location Intelligence: Final Word