Geocoding & Location Intelligence: Final Word

By geocoding your address data – you acquire the location intelligence needed to help you see patterns emerge and create new opportunities to grow your business. But the beauty of geocoding lies not just in its universal use – but also in how flexible the technology is.

There are different levels of positional accuracy available, based on a company’s budget and their business needs. There are also more enhanced levels of geographic accuracy, known as doorstop geocoding – or geocoding to the 11-digit ZIP Code level – which pinpoints the exact location of a house or commercial building, right to the actual doorstop.

Cascade geocoding is another method of locating the address of a building or parcel, as it finds the best coordinates by geocoding in different sequences – starting from the highest level of accuracy and downgrading to the most common level.

After geocoding, businesses can use their location intelligence in many different applications – such as a marketing tool to perform market-specific data analysis, as a store/dealer locator; or as a delivery/routing tool; and as a local search tool to deliver more relevant content to Internet and smartphone users.

Utilizing a geocoding solution can help businesses strengthen customer relationships, improve profitability and increase effectiveness – all of which are critical in expanding business in a down economy.

Back to Geocoding: Acquiring Location Intelligence to Make Better Business Decisions