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Geocoding





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Rooftop geocoding provides highly accurate latitude and longitude coordinates    

Melissa Data’s Geocoding solutions enables businesses to assign latitude and longitude (lat/long) coordinates to customer addresses for a better understanding of their customers based on location. Rooftop geocoding helps businesses make informed decisions about risk exposure, tax jurisdictions, sales clustering, marketing segmentation, logistics, and more. Our geocoding solutions incorporate spatial data from multiple data sources – a process called conflation – to deliver the most accurate rooftop geocoding (also called Geopoints) available. The solution is available as a programming API, hosted solution or via batch processing . Request a free trial today.

100% Uptime in 2011, Certified by Alertra

Sample Address Input Sample Address Output
22382 Empresa
RSM, CA 92688
Lat: 33.638915
Long: -117.6.3858
Census Tract: 03206
Census Block: 4201
Status: Verified


Available As    

Quick Start      


Geocoder Object®   US and Canadian Addresses + US and Canadian Addresses
Rooftop geocoding available in a multiplatform programming API for the United States and Canada (optional).
>>Download free trial


Geocoder  US and Canadian Addresses + US and Canadian Addresses
Assign lat/long coordinates using our cloud hosted solution for the United States and Canada (optional).
>>Activate free trial


Batch Processing
Submit your files in any format for geocoding.
>>Upload your file
>>Request a free quote

GeoCoder with GeoPoints
GeoCoder incorporates multisourced GeoPoints technology to offer unparalleled geolocation information on 95 percent of U.S. addresses for improved rooftop accuracy.

Geopoints assigns precise latitude and longitude coordinates based on the 11-digit (ZIP+4+2) delivery point of more than 121,827,000 addresses in the U.S.

It is recommended that prior to geocoding, you verify addresses and append ZIP + 4 codes using Address Object. Address Object validates addresses to the actual point of delivery (DPV®), and also appends the delivery point – enabling the precise 11-digit geocoding available with GeoPoints.

Increase Response Rates and ROI
GeoCoder Object enables you to develop strategic marketing campaigns based on the known consumer traits of the contacts in your database. Link track and block numbers to Census Bureau demographics for a closer look at your best market, and seize the competitive edge in an aggressive marketplace.

  • Profile your best customers for common traits
  • Fine tune geo-targeting efforts for greatest response
  • Pinpoint customer locations and clusters

Define Sales and Marketing Territories
Using the geographic data appended with GeoCoder and your mapping applications, you can segment your sales and marketing initiatives and establish boundaries by carrier route, ZIP™, city, and county. You’ll also get time zones, MSAs, and FIPS codes to help map out specific territories and travel routes.

New! Canadian Geocoding
With a 6-digit Canadian Postal Code, GeoCoder Object will return:

  • Time Zone
  • Latitude and Longitude of the Postal Code centroid

CBSA Properties
CBSA Properties give you the Metropolitan and Micropolitan statistical areas. "Core Based Statistical Area" (CBSA) is a collective term for both metro and micro areas. A metro contains a core urban area of 50,000 or more population, and a micro area contains an urban core of at least 10,000 (but less than 50,000) population. Each metro or micro area consists of one or more counties and includes the counties containing the core urban area, as well as any adjacent counties that have a high degree of social and economic integration (as measured by commuting to work) with the urban core.



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