|
|
|
Downsize your mailing - Green marketing
On May 12, shape based postal rates
increased for all classes of mail, with significant increases for certain types
of mail. Letters increased to $0.42, postcards to $0.27, flats to $0.83, and
parcels to $1.17. The new system reflects the higher handling costs of flats and
parcels and rewards companies for designing mail that is compatible with USPS
mail automation systems. Organizations that rely heavily on mass mailings can
realize huge savings through more efficient design.
Many financial institutions that used to send statements and performance reports
in 9” x 12” envelopes are now folding these documents in half and using a 6” x
9” envelope, which classifies the piece as a letter instead of a flat. Under the
new pricing structure, this change can reduce postage costs by up to $0.41 per
piece, a 50 percent savings. Some mailers have begun switching from flat-shaped
catalogs to slim jims to put themselves in the less-expensive letter category.
Fulfillment companies and media distributors that mail DVDs, books, and similar
items can reap savings by changing from padded mailers, classified as parcels
because they require hand processing by the USPS, to plastic or paperboard
envelopes that qualify as flats.
One national bank that mails personal checkbooks to over 500,000 clients per
month cut postage by $2.3 million simply by using envelopes instead of
traditional check boxes.
Here are 9 other steps you can implement to green
your mailings – reducing waste, while improving deliverability,
effectiveness and response.
|
|
|
|
