Sustain Your Mailing - Green marketing

From the design conception of your direct mail or package to its completion, there are easy steps to take that will ensure your piece represents your commitment to preserving the sustainability of your business, while lessening the impact on the environment. Here are some considerations for your next mail piece:

1.Paper

• Does your paper stock contain recycled content?

• If not, does it come from a sustainable source certified by the Forest Stewardship Council (FSC) or other forest certification program?

2. Printing

• Are the inks you plan to use vegetable or soy-based and low VOC (volatile organic compounds)? These types of inks are a renewable resource base.

• Are metallic inks necessary for effectiveness?

• Is the printer FSC certified?

• Can the piece print digitally, allowing for on demand printing and less waste?

3. Finishing

• Can embossing or die-cutting be used in place of foil stamping?

• Are the glues used water-soluble and non-toxic?

• Can it be saddle-stitch instead?

Here are 9 other steps you can implement to green your mailings – reducing waste, while improving deliverability, effectiveness and response.