Going beyond traditional list hygiene to detect undeliverable mail for suppression
UAA Suppression Flag Processing is a practical solution, with zero risk,
for reducing the cost and waste associated with Undeliverable-As-Addressed mail.
The UAA file is a unique, comprehensive national database of confirmed
undeliverable mail based on ACSTM (Address Correction Service) intelligence on
over 350+ million monthly consumer mailings covering 70+ million households.
Whats the primary cause of UAA marketing mail that NCOALinkฎ and CASSTM/DPVฎ
will not catch? Consumer moves. In fact, up to 40% of all moves are not reported
to the USPS. Or, you may have a valid address, but incorrect addressee due to
death, divorce, missing apt. #, etc.
Features and Benefits
Fast turnaround
Instant hard dollar savings
Increased response rates
Environmentally friendly
Over 1 million ACS updates/weekUAA Suppression Flag Processing
UAA Suppression Flag Service will simply flags matching addresses as
undeliverable.
Pricing - UAA Suppression Flag Service
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| Records |
Price per Match |
| Up to 500,000 |
$0.18 per Match |
| 500,000 |
$0.16 per Match |
| 1 Million |
$0.14 per Match |
| 5 Million |
$0.12 per Match |
| 10 Million |
$0.10 per Match |
100% Guaranteed ROI on files 10,000 or more.
The minimum order per file is $100.00. All prices shown are in U.S. currency. |
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Required Fields:
First Name, Last Name, Address, City, State, ZIP
Returned Fields:
Additional field returned: UAAFLAG
How big a problem is UAA mail?
UAA Suppression Processing accesses a central repository of compiled, confirmed
Undeliverable-As-Addressed (UAA) data from multiple sources. UAA Suppression Processing will significantly reduce your
mailing costs and paper waste associated with undeliverable mail. How big is the
problem? Consider these statistics: UAA is costing Direct
Mailers over $6 billion per year.
Over 300 million pounds of paper wasted each year on UAA
marketing mailings
On average, 7.5% of all Standard Mailฎ is undeliverable
(rates can be as high as 15%)
UAA is costing the USPS over $1.5 billion per year Note:
NCOALink and CASS/DPV are necessary and very effective data hygiene products for
identifying UAA mail that results from:
People who have moved and filed a change-of-address with
the USPS (NCOALink)
Undeliverable addresses (CASS/DPV) only verifies a valid
delivery point but does not
certify the addressee
Annual Reduction in Client Mailing Costs - Example
Assumptions
5% match rate against UAA Database
$0.40 cost per solicitation (standard class)
Average mail piece 1 ounce
1 tree generates 130 pounds of paper
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1-800-MELISSA
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