Going beyond traditional list hygiene to detect undeliverable mail for suppression
UAA Processing is a practical solution, with zero risk,
for reducing the cost and waste associated with Undeliverable-As-Addressed mail.
The UAA file is a unique, comprehensive national database of confirmed
undeliverable mail based on ACSTM (Address Correction Service) intelligence on
over 350+ million monthly consumer mailings covering 70+ million households.
What’s the primary cause of UAA marketing mail that NCOALink® and CASSTM/DPV®
will not catch? Consumer moves. In fact, up to 40% of all moves are not reported
to the USPS. Or, you may have a valid address, but incorrect addressee due to
death, divorce, missing apt. #, etc.
Features and Benefits
• Fast turnaround
• Instant hard dollar savings
• Increased response rates
• Environmentally friendly
• Over 1 million ACS updates/weekUAA Processing
Service Options
You can choose the level of detail you want for UAA processing. UAA Mover
Address Updates Service will provide you with each mover’s new address, while
UAA Suppression Flag Service will simply flag matching addresses as
undeliverable.
Pricing - UAA Suppression Flag Service
|
| Records |
Price per Match |
| Up to 500,000 |
$0.18 per Match |
| 500,000 |
$0.16 per Match |
| 1 Million |
$0.14 per Match |
| 5 Million |
$0.12 per Match |
| 10 Million |
$0.10 per Match |
100% Guaranteed ROI on files 10,000 or more.
The minimum order per file is $100.00. All prices shown are in U.S. currency. |
|
Required Fields:
First Name, Last Name, Address, City, State, ZIP
Returned Fields:
Additional field returned: UAAFLAG
Pricing - UAA Mover Address Update Service
|
| Records |
Price per Match |
| |
$0.34 per Match |
| 500,000 |
$0.31 per Match |
| 1 Million |
$0.29 per Match |
| 5 Million |
$0.25 per Match |
| 10 Million |
$0.22 per Match |
The minimum order per file is $125.00. All prices shown are in U.S. currency. |
|
Required Fields:
Required fields: First Name, Last Name, Address, City, State, ZIP (Apt or Suite
field can be included as well)
Returned Fields:
UAAMoverCode, New Address, New City, New State, New ZIP, (New Apt or Suite field
if applicable)
How big a problem is UAA mail?
UAA Processing accesses a central repository of compiled, confirmed
Undeliverable-As-Addressed (UAA) data from multiple sources. Over 1 million ACS
updates are recorded each week, along with over 150,000 self-reported COAs from
over 100 contributing companies in the publishing, telecommunications, and
financial services industries. UAA Processing will significantly reduce your
mailing costs and paper waste associated with undeliverable mail. How big is the
problem? Consider these statistics: • UAA is costing Direct
Mailers over $6 billion per year.
• Over 300 million pounds of paper wasted each year on UAA
marketing mailings
• On average, 7.5% of all Standard Mail® is undeliverable
(rates can be as high as 15%)
• UAA is costing the USPS over $1.5 billion per year Note:
NCOALink and CASS/DPV are necessary and very effective data hygiene products for
identifying UAA mail that results from:
• People who have moved and filed a change-of-address with
the USPS (NCOALink)
• Undeliverable addresses (CASS/DPV) only verifies a valid
delivery point but does not
certify the addressee
Annual Reduction in Client Mailing Costs - Example
Assumptions
•
5% match rate against UAA Database
•
$0.40 cost per solicitation (standard class)
•
Average mail piece – 1 ounce
•
1 tree generates 130 pounds of paper
|
Call
1-800-MELISSASA
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