Going beyond traditional list hygiene to detect undeliverable mail for
suppression
UAA Suppression Flag Processing is a practical solution, with zero
risk, for reducing the cost and waste associated with Undeliverable-As-Addressed
mail. The UAA file is a unique, comprehensive national database of confirmed
undeliverable mail based on ACSTM (Address Correction Service)
intelligence on over 350+ million monthly consumer mailings covering 70+ million
households. What’s the primary cause of UAA marketing mail that NCOALink®
and CASSTM/DPV®
will not catch? Consumer moves. In fact, up to 40% of all moves are not reported
to the USPS. Or, you may have a valid address, but incorrect addressee due to
death, divorce, missing apt. #, etc.
Features and Benefits
• Fast turnaround
• Instant hard dollar savings
• Increased response rates
• Environmentally friendly
• Over 1 million ACS updates/week

UAA Suppression Flag Processing
UAA Suppression Flag Service will simply flags matching addresses as
undeliverable.
Pricing - UAA
Suppression Flag Service
|
| Records |
Price per Match |
| Up to 500,000 |
$0.18 |
| 500,000 - 1 Million |
$0.16 |
| 1 Million - 5 Million |
$0.14 |
| 5 Million - 10 Million |
$0.12 |
| Over 10 Million |
$0.10 |
100% Guaranteed ROI on files 10,000 or more.
The minimum order per file is $100.00. All prices
shown are in U.S. currency. |
|
Required Fields:
First Name, Last Name, Address, City, State, ZIP
Returned Fields:
Additional field returned: UAAFLAG
How big a problem is UAA mail?
UAA Suppression Processing accesses a central repository of compiled, confirmed
Undeliverable-As-Addressed (UAA) data from multiple sources. UAA Suppression
Processing will significantly reduce your mailing costs and paper waste
associated with undeliverable mail. How big is the problem? Consider these
statistics: • UAA is costing Direct Mailers over $6
billion per year.
• Over 300 million pounds of paper wasted each year on UAA
marketing mailings
• On average, 7.5% of all Standard Mail® is
undeliverable (rates can be as high as 15%)
• UAA is costing the USPS over $1.5 billion per year Note:
NCOALink and CASS/DPV are necessary and very effective data hygiene
products for identifying UAA mail that results from:
• People who have moved and filed a change-of-address with
the USPS (NCOALink)
• Undeliverable addresses (CASS/DPV) only verifies a valid
delivery point but does not
certify the addressee
Annual Reduction in Client Mailing Costs - Example

Assumptions
• 5% match rate against UAA Database
• $0.40 cost per solicitation (standard class)
• Average mail piece – 1 ounce
• 1 tree generates 130 pounds of paper
|