Melissa Data provides data quality solutions to help you boost response rates, increase revenue, streamline CRM, data quality management and direct mail operations.Data Quality Tools, Mailing Lists and Sales Leads, Data Enhancements, Postal Software, and Free Lookups.Postal automation software, Mailers Suite, Data Quality Tools, Data Enhancement Software demos and trials for your evaluation.Free Lookups specializing in area code searches, street address finders, lookup street address finders and mailing address finders, maps of ZIP Codes, counties, carrier routes, and cities.Melissa Data Technical Support for Postal automation software, Direct Mail Software, ZIP Code Software, Data Quality Tools, Data Enhancement Software.Contact Melissa Data for data quality, data hygiene, data cleansing, free lookups.Shop for address verification, sales leads,change of address services, and bulk mail software.
Is Direct Mail the Best Marketing Medium

Is direct mail the most effective marketing channel ever? A group of chief marketing officers think so. Here’s more of what your fellow CMOs think of the industry.

According to an article in DM News, a recent survey from direct marketing firm Targetbase noted that 23 percent of marketers feel that direct mail has the most effect of any marketing medium on their growth. Targetbase surveyed CMOs from 40 companies.  Read more. . .
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