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3 USPS Insider Tips for Effective Direct Mail

Speaking as a panel member on “Maximizing Customer Engagement in Direct Mail” at the recent DMA conference, Carlton Shufflebarger, brand manager of direct mail for the USPS, shared tips to help mailers increase impact and response. Brittany Brouse reports on his latest mail tips, including “the best kept secret in the direct mail industry.”  Read more. . .
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