Industrial-strength deduping at point of entry
MatchUp Object is an extremely fast and powerful programmer’s tool that can be
integrated into custom applications to find and eliminate duplicate records.
Because merge/purge and deduplication go hand in hand with data quality
initiatives, the powerful features of MatchUp Object help fulfill the needs of
many companies in helping establish and maintain high quality contact data and a
single view of the customer. By deduplicating your database you can reduce
printing costs, increase response rates, improve customer satisfaction, and
maintain a more efficient database.Features and Benefits
• Cut printing and production costs by eliminating
duplicative mail pieces
• Prevent the addition of duplicate records to the database
• Match records with typos or improperly formatted with
fuzzy matching
• Eliminate excessive “rules based” matching from the
database
• Multiplatform 32/64-bit versions
• Fast processing – about 10-50 million records/hr
Identifying Duplicates – From Obvious to Not So Obvious
MatchUp Object’s advanced fuzzy matching algorithms can identify obvious
duplicates like:

And not so obvious duplicates like:

Create Your Own MatchCodes
With MatchUp Object you can set up your own matching rules (called Matchcodes)
in any combination of over 35 components from common ones like Zip Code,
Address, and Last Name – to no-so-common elements like Email Address, Company,
Social Security Number. You can even specify your own proprietary data
component, such as an account number, using the MatchCode editor or
programmatically.

MatchUp Object at Work
MatchUp Object gives you three different ways to implement your deduplication
process:
1. Read/Write Deduping
Read/Write deduping is the most common way to compare records in one or more
databases at once and to process entire lists. Each unique group will have 1
records which receives an “output” status, the other matching records
receive a “duplicates” status.

2. Incremental Deduping
Incremental deduping is used to compare new records as they are input into
the database at point of entry.

3. Hybrid Deduping
Hybrid deduping allows advanced programmers to customize how input records
are processed and stored, and to take advantage of specific knowledge of the
input data to increase speed and accuracy.

Technical Information and Pricing
MatchUp Object is offered as both a programmer’s toolkit (API) and a desktop
application with a graphical user interface. The API version costs
$4,995 and
the desktop version costs either $3,495 with the CASS processing option or
$2,995 without CASS.
MatchUp Object is a multiplatform developer’s tool available for Windows
2000/XP/NT 2003/Vista. Linux Red Had 8.0 (gcc 3.3), and Solaris 8,9,10, SPARC
platform.
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