MatchUp Object is fast and powerful programmer’s tool that can be integrated into custom applications to find and eliminate duplicate records. MatchUp enhances the efficiency and effectiveness of your database by giving you the ability to prioritize, sort, consolidate, and append customer and prospect records, using customizable criteria to give you a single, accurate view of each customer.
Your customer data can reside in multiple operational systems. So how can you tell what a single customer's value is to your business? MatchUp allows you to generate a complete, unified view of your customers, eliminating most of the frustrations experienced with conventional solutions.
Identifying Duplicates – From Obvious to Not So Obvious
3 Ways to Dedupe Your Contact Data
Identify Multiple Records at Same Address
When a customer receives three or four of your catalogs in a single day because all the adults in the household have made a purchase from your website, it doesn't reflect well on your business. MatchUp helps you identify records in your databases that are members of the same household, business, or organization, reducing mailing costs by eliminating unnecessary multiple mailings. MatchUp aggregates multiple household records into a single record, providing you with the information you need to evaluate the total sales relationship.
MatchUp is an essential data management tool for reducing marketing costs, eliminating waste, improving customer satisfaction, and increasing the overall effectiveness of your contact database.
Create Your Own MatchCodes
With MatchUp Object you can set up your own matching rules (called Matchcodes) in any combination of over 35 components from common ones like Zip Code, Address, and Last Name – to no-so-common elements like Email Address, Company, Social Security Number. You can even specify your own proprietary data component, such as an account number, using the MatchCode editor or programmatically.