Industrial-strength merge-purge de-duping

MatchUp Object is an extremely fast and powerful programmer’s tool that can be integrated into custom applications to find and eliminate duplicate records. MatchUp enhances the efficiency and effectiveness of your database by giving you the ability to prioritize, sort, consolidate, and append customer and prospect records, using customizable criteria to give you a single, accurate view of each customer.

Your customer data can reside in multiple operational systems. So how can you tell what a single customer's value is to your business? MatchUp allows you to generate a complete, unified view of your customers, eliminating most of the frustrations experienced with conventional solutions.

Features and Benefits
    • Cut printing and production costs by eliminating duplicative mail pieces
    • Prevent the addition of duplicate records to the database
    • Use fuzzy matching to identify matching records with typos or improper formatting
    • Eliminate excessive “rules based” matching from the database
    • Multiplatform 32/64-bit versions
    • Fast processing – about 10-50 million records/hr

Identifying Duplicates – From Obvious to Not So Obvious
MatchUp Object’s advanced fuzzy matching algorithms can identify obvious duplicates like:

And not so obvious duplicates like:

Identify multiple records at same address
When a customer receives three or four of your catalogs in a single day because all the adults in the household have made a purchase from your website, it doesn't reflect well on your business. MatchUp helps you identify records in your databases that are members of the same household, business, or organization, reducing mailing costs by eliminating unnecessary multiple mailings. MatchUp aggregates multiple household records into a single record, providing you with the information you need to evaluate the total sales relationship.

MatchUp is an essential data management tool for reducing marketing costs, eliminating waste, improving customer satisfaction, and increasing the overall effectiveness of your contact database.

Create Your Own MatchCodes
With MatchUp Object you can set up your own matching rules (called Matchcodes) in any combination of over 35 components from common ones like Zip Code, Address, and Last Name – to no-so-common elements like Email Address, Company, Social Security Number. You can even specify your own proprietary data component, such as an account number, using the MatchCode editor or programmatically.

MatchUp Object at Work

MatchUp Object gives you three different ways to implement your deduplication process:

1. Read/Write Deduping
Read/Write deduping is the most common way to compare records in one or more databases at once and to process entire lists. Each unique group will have 1 records which receives an “output” status, the other matching records receive a “duplicates” status.

2. Incremental Deduping
Incremental deduping is used to compare new records as they are input into the database at point of entry.

3. Hybrid Deduping
Hybrid deduping allows advanced programmers to customize how input records are processed and stored, and to take advantage of specific knowledge of the input data to increase speed and accuracy.

Technical Information and Pricing
• MatchUp Object is offered as both a developer’s toolkit (API) and a desktop application with a graphical user interface. The API version is available for annual subscription. For more information on the desktop version Click here.

• MatchUp Object is a 64 Bit multiplatform developer’s library available for Windows 2003/2008/7/Vista, Linux Red Had 8.0 (gcc 3.3), and Solaris 8,9,10, SPARC platform, AIX 5.2, 5.3, POWER, rs/6000, PPC, and HPUX versions 11.11, 11.23, PA-RISC, and Itanium.

• 50 MB of hard-disk space required.

• For a listing of technical support included with your purchase, click here.

Try MatchUp Object for Free with a 30-day Trial