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Testimonial
Water Distributor Standardizes Address Database

DS Waters of America, LP, headquartered in Atlanta, Georgia, is one of the largest home and office bottled water distributors in the nation. DS Waters’ bottled water products include the following regional brands: Alhambra®, Belmont Springs®, Crystal Springs®, Hinckley Springs®, Kentwood Springs®, Sierra Springs® and Sparkletts®.

With so many brands and customers under its umbrella, it was important for DS Waters to maintain a clean customer address database. That’s why DS Waters contacted Melissa Data to utilize its MAILERS+4 software, which verifies, corrects and standardizes delivery address information.

The water giant started using MAILERS+4 about a year ago. DS Waters’ goal was to consolidate its computer systems into one main database. Jeff Daley, an IT business analyst at DS Waters, stated the company wanted to make sure all of its customer information was correct and standardized as DS Waters’ systems merged into one main database. Over the course of approximately eight months, DS Waters corrected in excess of 1.2 million addresses using the MAILERS+4 software.

Daley acknowledges that it was a unique way of using the software, but “it got the job done and produced the same results.” Most MAILERS+4 users utilize the software to correct addresses, but users can also presort and process mailings, and print labels from their computers. DS Waters used the software to simply standardize its database.

“We like the fact that we can bulkload our files, take in huge spreadsheets of data, and easily convert them,” Daley says.

One of the most common database errors were addresses which were not standardized, some addresses missing ZIP Code™ information and misspellings of cities or states. Daley notes that he liked how the software provides an extra nugget of information, such as including county information as part of its functions.

Before using MAILERS+4, DS Waters had to manually clean up its address database, which took a lot of time and used more manpower as a result. “[Using MAILERS+4] was a huge timesaver for us,” Daley says. “What took several temps to clean up addresses, Melissa Data did in a couple of hours.”