• Increase response rates with personalized salutations
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Submit your files in any format. We process the data and return the results to you.
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Frequently Bought Together as the Data Quality Suite
 Address Object |
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 Name Object |
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 Phone Object |
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 Email Object |
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Full, Dual, Inverse and Mixed First Name Parsing
Name Object takes full names, such as “John James Smith” and breaks them into five components. In addition to Full Name parsing, Name Object can also parse:
• Dual Names: Mr. and Mrs. John and Mary Smith Jr.
• Inverse Names: Smith Jr., Mr. John James
• Mixed First and Mixed Last: Mr. John L. and Smith, Jr. (when a field is not consistently populated with one format)
Apply a Gender Code to Each Name
Name Object will indicate the gender of the person in your database or mailing list based on first name. For instance:
• “James” returns an “M” for male
• “Cheryl” returns an “F” for female
• “Chris” and "Tracy” – which can be either male or female – returns an “N” for neutral
However, you can assign a gender to otherwise neutral names by changing the “gender bias” and “assignment aggression” properties or by overriding the Name Object name database.
Catch Vulgar Words that Lead to Waste and Fraud
Name Object will also flag names containing possible vulgar words, nuisance names, and associated company words to help you screen out possible hoaxes and pranks.
Add Casing for Company Names
Name Object recognizes Company Names (using a special table to understand what are words and what are acronyms in company names) and returns them in Upper or Lower case.
Create Custom Salutations
Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Name Object can create the desired custom salutations based on the salutation format you want to use, for instance: Formal; Informal; default Slug; etc.