Melissa Data Publishes 25th Anniversary
Special Edition Catalog

Catalog includes enhancements to many benchmark products, expanded data services, more mailing lists, and special offers throughout

RANCHO SANTA MARGARITA, CA -- (Marketwire) -- 07/14/10 -- Melissa Data
(www.melissadata.com ), a developer of high performance data quality and address management solutions, announced today the arrival of their 25th anniversary special edition catalog. The publication highlights the company's cost-effective data quality solutions that address the challenges of direct mail, e-commerce, and data management in today's business climate.

This catalog provides detailed listings on over 60 different Melissa Data products and services including enterprise data quality platforms, developer tools,
address management software, mailing lists, and data hygiene services. The catalog also offers links to many white papers on data quality and direct marketing, as well as information on the Melissa Data Independent Software Vendor Program, and their unique Data Quality Challenge.

"We hope that data stewards and direct marketing professionals will use this catalog as a reference tool to help find ways to save money while mailing and marketing smarter," said Greg Brown, marketing director for Melissa Data. "Free trials of most products are available from the catalog -- so users can test our tools to see how they can provide immediate cost savings and ROI to any size company's data collection, data management, and marketing operations."

New products featured in this catalog include:

   • TDQ-IT - Affordable data quality toolkit for Microsoft SSIS that is ideal for data
      quality, data warehousing and MDM initiatives.

   • Telco 411 Data - Access to 120 million residential and business telephone records
      for use in verifying, adding, or filling in the blanks of contact data records.

   • GeoPoints for GeoCoder - Adds the lat/long, tract/block to the 11-digit, doorstop
     delivery point of an address.

   • IP Locator - Provides geographic/location information linked to the IP addresses
      of Internet visitors.

   • Email Solutions - Email lists, business and consumer email appends, and Email
      Object to validate and standardize email addresses.

   • Canadian Change of Address (NCOA) - Updates Canadian addresses with change
      of address information.

   • Sales*Tax Database - All the essential information needed, especially for
     ecommerce sites, to calculate sales or use tax for every ZIP Code in the U.S.

The catalog is available to browse or download at www.melissadata.com/25


About Melissa Data
Melissa Data, based in Rancho Santa Margarita, Calif. provides data quality solutions with emphasis on address and phone verification, postal encoding, and data enhancements. The company is a leading provider of easy-to-use and cost-effective solutions for achieving the highest level of data quality for lifetime value. A powerful line of software, databases, components and services afford our customers the flexibility to achieve quality U.S., Canadian and international contact information using almost any language, platform, and media for point-of-entry or batch applications. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-635-4772


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