Melissa Data’s GeoCoder Incorporates 95% of All Address Points in the U.S.

Enhanced accuracy allows businesses to make better decisions about risk assessment, demographics, logistics and more

RANCHO SANTA MARGARITA, Calif. (December 12, 2010) –Melissa Data, a developer of high performance data quality and address management solutions, today announced expanded coverage for their industry-leading GeoCoder Object. Available as a multiplatform API or as part of WebSmart Services, GeoCoder Object now provides accurate location-based information on 95% of all rooftops in the U.S. To deliver the most complete rooftop coverage available, Melissa Data partners with NAVTEQ and TomTom (formerly TeleAtlas). The location intelligence Geocoder Object provides can help organizations make informed decisions about risk exposure, tax jurisdictions, sales clustering, marketing segmentation and demographics, new markets, and logistics to name a few.

GeoCoder Object assigns latitude and longitude coordinates with precision, based on the ZIP + 4^® (the 9-digit postal code) or the ZIP + 4 + Point of Delivery (the 11-digit code for the exact rooftop of the street address) when available.

"GeoCoder Object provides customers with highly accurate address-level geocoding to make more intelligent business decisions,” said Greg Brown, director of marketing for Melissa Data. He continued, “For instance, the expanded coverage can help an organization map how far an insured policy is from a flood plain or coastline for risk assessment or determine the correct tax jurisdiction for a property.”

Additional information on GeoCoder Object can be found at: /geocoder/geocoderobject.htm



About Melissa Data
Celebrating its 25th anniversary, Melissa Data is a data quality and enrichment solutions provider. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by the analyst house, The Information Difference. Melissa Data’s multiplatform programming tools and Web services verify, correct, enrich, and update U.S., Canadian, and global contact data for improved communications and ROI. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).


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