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News Releases
IMAGINE MSN VIRTUAL EARTH FOR BUSINESS MAILERS – BY NEIGHBORHOOD
Melissa Data teams up with Maponics to create a unique, free mashup that lets businesses visualize
carrier route boundaries before purchasing a mailing list
RANCHO SANTA MARGARITA, CALIF. (September 16, 2008) – Melissa Data, (www.melissadata.com),
a developer of data quality, mailing and marketing solutions, today
announced its partnership with Maponics, LLC to provide advanced
tools for direct marketers. Visitors to Melissa Data’s free Lookups
Web site now have the ability to view and print full color maps
showing the boundaries of a carrier route on a local street map or
aerial view map.
The unique mashup overlays carrier route boundaries onto a Virtual
Earth™ city map. This tool, when coupled with the demographic and
geographic data provided by the Melissa Data Lookup at the carrier
route level, provides the critical information locally-oriented
businesses (such as jewelry stores, dry cleaners, etc.) need to
design their direct mailings for the highest response.
“Previously, users would target their mailings by ZIP Code™,” said
John Hull, vice president of List Sales for Melissa Data. “While
this works on a broader level, there are many instances where a
business would benefit from a more targeted mailing. Mailing on the
carrier route level provides this opportunity.”
Once the Web visitor selects the preferred carrier routes for their
mailing, they can immediately purchase and download a saturation
mailing list that not only qualifies for the lowest postage rates
possible, but lets the mailer impact an entire neighborhood with
their message in one day.
In addition to targeted carrier route mailings, sales and marketing
executives can use this new tool to help them order Maponics’
high-resolution market territory maps to better track initiatives in
their region or even areas of anticipated expansion. Printed maps or
PDF files showing ZIP Codes or carrier routes can be bought directly
from Maponics using a quick link from the Melissa Data Lookup page.
“Melissa Data is known as the true ‘go-to’ leader in the direct
marketing space, so we view this exclusive partnership as a badge of
honor,” says Darrin Clement, president, Maponics LLC. “Maponics is
the leader in postal mapping and the only company that the USPS®
refers businesses to for ZIP Code and carrier route maps. We know
that between Melissa Data’s market reach and our mapping technology,
direct marketers will have a level of control and influence over
their direct mail campaigns never seen before – something that is
invaluable in this soft economy.”
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